As much as you send a ton of emails, you have to acknowledge, that the people you’re trying to sell to, receive a ton more!

Here are 5 reasons why you might be failing to capture their attention.

1. Your Email Is Leading With Statements About Your Company Instead Of THEM! The two most critical points of an email, are the subject line and opening statement and while we could argue that the “call to action” is also important (which it clearly is), if you don’t hook them at the subject line and opening statement, you’re screwed. Most reps lead with something about their company, instead of something about the prospect’s world. What can you do to change that? Hint: Research better (by knowing exactly WHAT to look for) and open with your prospect’s favorite subject . . .THEM.
2. Your Email Lacks “Evidence”, “Evidence” reduces resistance and doubt and if you FAIL to provide it, your email reeks of bullsh*t. Things to consider: Facts, Examples, Testimonials, Stats. What “evidence” can you use to answer the question “Who says so besides you?”
3. You’re Using The Same “Flavor” and The Same Form Of Outreach. Most emails (cold calls too) center around a message that screams “I want to sell you something” and “I’d like to set an appointment, set up a demo, a Webex, etc . . to sell you something” If you’re going to “court” a potential client, you had better keep your “dates” interesting. How about an email that contains a resource, an invite to an event, an email introducing them to someone who could buy from them or help them, An email where you simply ask them a question, an email congratulating them etc. As far as communicating those messages, think beyond the email and consider other forms of outreach like: phone, LinkedIn, snail mail, drop offs, creative approaches, content, etc. Again, like any “courtships” we can’t keep showing up offering the same “date”. And while you’re at it, “map” the communication in advance. Example Touch #1 An email with the flavor of your choice, Touch #2 Send them something, Touch #3 Perhaps Something On LinkedIn #Touch #4 Perhaps something creative to capture their attention Touch #5 Another email with an embedded video of you, addressing your prospect by name. Isn’t this a heck of a lot more interesting than sending the same sh*tty email, with the same message? I go into great detail on how you can change up your outreach HERE.
4. Your Email Fails To Provoke Thought. One of the best ways to provoke thought is to ask a kick ass question. Questions inspire thought, emotion and, wait for it, wait for it . . . inspire responses.What questions can you ask to achieve this?
5. Your Emails Are Simply Another “Me Too” Email. This One bottom lines the other 4 that I just outlined and goes back to the idea, that your potential client receives a lot of emails. Do you think  it’s possible, that we all appear to be saying the same thing, and following the same email structure? What can you do to be different?

So there you have it . . .

5 Ways Your Email Is Leaving Your Prospect . . .

Bored and Unimpressed!

Would You Like To Send An AWESOME Email?

On September 1st, we’re going to challenge the way you’ve been emailing your prospects.

I have over 50 tips and 10 really awesome email templates I’m going to be sharing.

Here’s what you’ll gain by joining us. . .

• 10 different types of emails, that I use, to get results in my business and for my coaching clients. Oh, and I’m also going to send you the templates. You’re welcome!
• 12 subject line mistakes that leave your email unopened!
• 12 subject lines that get your email read.
• One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
• A simple, 3 part, email structure, that will IMMEDIATELY position you apart from your competitors.
• 2 Psychological techniques that work like a charm!
• How to dramatically increase your response rate
• 4 ways to get email addresses WITHOUT spending a dime on email lists.

To learn more, and to reserve your spot, click HERE or the banner below!