Imagine a potential client coming over to you and saying “Feel free to contact me, I’m interested in any ideas, resources etc you can offer”
I think its safe to say that it puts you in a much better position than someone you cold called, right?
But how do you create the first scenario while minimizing the second one?
By getting their permission to email them ideas, tips, resources etc.
Now right about now, you must be thinking “My marketing department does that” but I see a flaw in that argument;
It’s not the marketing department’s job to market YOU. That’s your job!
Now when you get someone’s permission to email them, and you send along things that actually help them, you begin to demonstrate your expertise.
You gain respect, credibility and;
Over time you develop (here comes Uncle Paul’s favorite word)
And that’a a word you should LOVE as a sales rep!
It means closeness and kinship and those are the types of feelings that prompt people to pick up the phone and call YOU for a change.
Those are the types of feelings that expedite deals!
If this makes sense, then let me ask you . . .
Do you have a list of people who have opted in to receive emails from YOU.
Because if you don’t, then I’m here to tell you that you need to!
“It’s like legally printing money”
Jeff Walker, in his book Launch, refers to our email list as the closest thing we will ever have to legally printing money and I absolutely agree.
Why?
Because when it comes time to have a sales conversation, you’re having it with people who are interested in what you have to say.
And you’re having that conversation with people who TRUST you!
But how do you get potential clients to WANT to receive emails from you?
How do you show up in their inbox and get heard?
How do you ultimately convert them into a client?
Those are the questions I’m going to answer in our webinar on November 3rd.
Here’s What You’ll Learn By Joining Us;
- How To Create An AWESOME Email List
- How To Get People To Willingly Sign Up For Your Emails
- 15 Types Of Emails (With Suggested Subject Lines) That Get Opened and Responded To
- How To Generate Leads Via Email
- How To DOMINATE In A Competitive Industry
- How To Establish Rapport, Credibility and PROPINQUITY!
- How To Generate Referrals From Your List; Even If You’ve Never Done Business
To learn more, and to reserve your spot, click HERE.
