I once read this book by Dan Kennedy where he referenced an interesting scene from Boardwalk Empire.

Hardeen Houdini (Harry’s Brother) was talking with some people at a cocktail party when they asked him about his brother’s famous escape from a straight jacket, while being suspended, upside down, several stories in the air.

Hardeen becomes a bit irritated and responds “It’s the same trick that I just performed on stage!”

When you think about it, its actually harder to perform that trick in close proximity to the audience but there’s a much bigger point;

It’s funny how the same trick, performed differently . . . get’s a different response!

One person performed it with showmanship and the other . . .

The way everyone else did it!

I’m wondering if there’s a lesson in that for us?

The challenge, when we do the same things every day, is that we become used to it and automatically assume that our prospects find value and interest in what we’re saying.

The other challenge, is that more often than not, we sound identical to the other sales reps trying to get that person’s business.

In the absence of a clearly articulated (and demonstrated) difference, your prospect will default to price or worse yet;

The status quo!

People buy difference . . .

What’s yours?

Now go and demonstrate it!

We’re going to be talking about HOW you can demonstrate (not just talk about) YOUR difference, during our How To Close The Undecided Prospect webinar on December 1st at 11:30 am EST.

Here’s what I have planned for you . . .

First, I’m going to be a good coach and show you how to reduce the probability of being in this situation again by showing you;

• How to get in front of people who have a much higher degree of URGENCY to make a change in the first place.
• Getting the right people into your meetings. My definition of the “right” people might shock you!

Then, we’re going to discuss . . .

• How to disqualify your competitors from the running WITHOUT badmouthing them.
• How to emotionally charge up your prospects so they have complete buy in to making a change NOW!
• How to keep your prospect completely engaged, between meetings and your deal moving forward!
• How to create a communication plan so you avoid any of that lame “Calling to check in” BS.
• What to do when your prospect goes silent.

Click HERE to learn more and to reserve your spot!