I asked my subscribers and my LinkedIn followers a question recently;

Do you use snail mail and if so, tell us how you use it

 

Lots of people replied that they only use it to send “Thank you” cards. While I agree that you should send “thank you” cards, you’re limiting your opportunities by only using snail mail for that.

I had a few people tell me that they do use snail mail, but never to introduce their company. Again, you’re limiting opportunities by thinking that way. As a matter of fact, if the pack always runs towards an email for an intro, why blend in?

A few people felt that the mailing piece is never opened. Says who? And even if that were the case with your efforts, is that indicative of snail mail or indicative of, I don’t know, an envelope that screams “Junk Mail”?

If you REALLY want to stand out in sales, you have to be willing to;

Call bullsh*t when you find yourself spewing an excuse and then;

Have the balls to try things your competitors won’t.

And I bet there’s even a 4th misunderstanding that limits your results;

It’s the one where you think that the ONLY way to drum up new opportunities is via phone and email.

My focus this year has been on offering ways for YOU to embrace more of a “sales mix”.

So far, we’ve talked about email, LinkedIn, referrals and;

We’ll be talking about yet another form of outreach on April 20th during our 25 Ways To Stand Out With Snail Mail webinar.

Here’s what I’m going to share;

• One type of card EVERY sales rep MUST leverage (and 8 ways to use it!) And no, it ISN’T your business card or a “Thank you” card. Nice try
• One common mistake that immediately bores the reader. A simple, 3 point framework that grabs attention in the first sentence.
• 12 ways to reduce doubt and skepticism.
• 12 creative techniques that will position you apart!
• How to leverage “3 Touch Mini Campaigns” to get in the door.
• Actual examples of how your peers are using snail mail, to create opportunities, WITHOUT dropping the cash for massive direct mail campaigns.
• How to use snail mail to WARM up a cold call.

To learn more, please click HERE.

Meanwhile, I’m inviting you to STOP clinging exclusively to the phone or any ONE (or even two) forms of outreach.

Make them a part of a well balanced mix of prospecting activities.