A long time ago, in a sales cubicle far away . . .
That’s how I begin my story.
And what “story” is that and WHY should YOU care?
It’s the story I send prior to EVERY new business appointment and included in EVERY proposal.
It’s the story in my LinkedIn summary and “About me” section of my website.
Quite frankly . . .
YOU should be doing the same.
I know what you’re thinking . . .
But Paul, your product is YOU, so that makes sense. My product is a widget and people AREN’T buying me.
Oh but they are and;
They buy YOU first!
Real estate firms understand this and typically give each realtor a bio page on the company website.
They understand that their sales force sells more than houses!
But enough about them;
Send your story (with your picture) in a pre appointment kit for every new business appointment.
Include your story (with your picture) in with your proposals.
So far that’s two things you can say your competitors AREN’T doing!
Go into your LinkedIn profile and use the summary section to tell your story and;
Don’t EVER underestimate the power of stories;
Especially YOURS!
I tell a story about stories in this short video.
The 7 Stories EVERY Sales Rep MUST Tell
On Thursday, October 11th, at 11:30 am EST, I’m going to share 7 very specific types of stories YOU need to have in your sales arsenal.
These 7 stories are designed to help you gently guide your prospect by the hand to a magical place called “a decision”.
Here’s what you’ll gain by joining us;
- The 7 Frameworks For Compelling Stories.
- The 7 Sales Stories.
- The 5 Things That Add Credibility To Your Stories.
- The Technique I Use To Remember EVERY Story In My Arsenal.
- How To Use Stories When You Prospect.
- How To Take A Complex Selling Point And Use A Story To Make It Easier To Comprehend
- How To Use Stories To Sell Change In An Organization
- How To Captivate Your Prospect With Your Delivery.
- How To Leverage The “Theme and Variation” Tactic.
When?
Thursday, October 11th, at 11:30 am EST.
Can’t Make It Then?
Sign up anyway and I’ll send you the webinar replay. View it whenever you’d like!
What Do You Get?
(1) 90 Minute Webinar
Worksheets
How Much?
$99
Click HERE to join us!











































































































































































