No bots, no bouncing, no B.S.
Kind of rolls of the tongue, no?
Those are the 3 words T-Mobile used during a recent commercial where they outlined a BETTER customer care experience.
Specifically;
You don’t have to talk to a bot.
You won’t be placed on hold and bounced around and;
A no B.S. customer care experience.
In other words . . .
No Bots
No Bouncing
No B.S.
There’s something rhythmic, catchy, and memorable about the grouping of threes in our communication.
There’s a certain stickiness about it that the brain just can’t resist.
That’s why you might want to use this technique during your sales cycle.
Here are several examples of how well known companies are using the tactic.
Salesforce: “Sell, service and market smarter with the world’s #1 CRM platform.”
Cintas: “The Cintas Uniform Rental system has been developed, tested and proven through more than eight decades of experience in the uniform rental industry.” “A confident image, clean facility and safe workplace start here.”
ADT: “Monitoring window, door and motion sensors 24/7 allows us to respond to events immediately and help you keep your business safe and secure.”
Pfizer: “We’ve come a long way. Journey through Pfizer’s history from the first storefront to the beaches at Normandy to the New York Stock Exchange.”
Accenture: “Accenture Consulting delivers business outcomes at speed and with certainty, while helping you manage risk.”
Accenture: “Our people know how to anticipate, collaborate and innovate.”
Nike: “We create products, services and experiences for today’s athlete while solving problems for the next generation.”
Paychex: “Cloud-based payroll, HR and benefits solutions coupled with service when, where and how you want it.”
RR Donnelley: “We then deliver your content to your targeted audience wherever, whenever and however they interact with your brand.”
Enterprise: “Whether you need a vehicle for an hour, a day or longer, Enterprise is the one place to go for every place life takes you.”
Sprint: “Unlimited data, talk and text”
Evernote: “Evernote lets you capture, nurture, and share your ideas across any device.”
File this one under “A not so well known company”;
Castain Training Systems (Me) “I help sales reps, sales leaders and business owners sell MORE”!
Alliteration Can Make Your Messaging More Memorable!
Alliteration is the repetition of usually initial consonant sounds in two or more (or in this case three) neighboring words or syllables.
Like . . .
No Bots
No Bouncing
No BS
The use of 3’s is part of a secret weapon many of your peers are using to stand out.
They’re using it in their emails, cold calls, at networking events and trade shows.
They’re using it on LinkedIn.
They’re using it to open and close meetings.
They’re using it to reduce doubt, skepticism and objections. They even use it respond to an objection.
They’re using it during their demos and to really drive home a key selling point.
Heck, they’re even using it between meetings to remind prospects and clients of a key selling point.
Sometimes they use it to “dumb something down” WITHOUT making someone feel dumb.
They use it to segue into asking for the business.
They use it to jump-start emotions and to create a stronger bond.
It’s a little something/something called stories and quite frankly, its something you need to start using;
At EVERY phase of the sales cycle.
So next time you’re sharing a story;
Use 3’s to help your message;
Sing, Soar, and Stick!
The 7 Stories EVERY Sales Rep MUST Leverage
On Thursday, October 11th, at 11:30 am EST, I’m going to share 7 very specific types of stories YOU need to have in your sales arsenal.
These 7 stories are designed to help you gently guide your prospect by the hand to a magical place called “a decision”.
Here’s what you’ll gain by joining us;
- The 7 Frameworks For Compelling Stories.
- The 7 Sales Stories.
- The 5 Things That Add Credibility To Your Stories.
- The Technique I Use To Remember EVERY Story In My Arsenal.
- How To Use Stories When You Prospect.
- How To Take A Complex Selling Point And Use A Story To Make It Easier To Comprehend
- How To Use Stories To Sell Change In An Organization
- How To Captivate Your Prospect With Your Delivery.
- How To Leverage The “Theme and Variation” Tactic.
When?
Thursday, October 11th, at 11:30 am EST.
Can’t Make It Then?
Sign up anyway and I’ll send you the webinar replay. View it whenever you’d like!
What Do You Get?
(1) 90 Minute Webinar
Worksheets
How Much?
$99
Click HERE to join us!
