Paul Castain's Blog

What To Do If You AREN’T Getting Responses To Your Cold Emails

Posted December 18, 2019

You send a cold email and they don’t respond. What’s your next move?

If you replied, “I forward the original email with a comment like ‘What are your thoughts?’” please hang your head, because that’s exactly what you SHOULDN’T do.

Why?

a) It lacks creativity and its lazy. I mean, you couldn’t come up with another email or better yet, a different type of touch?

b) Whether you intend to do it or not, a forwarded email has a certain “Hey dumb ass, respond to my email already” vibe to it.

c) Since way too many of your peers are doing this, it’s really typical, and;

You’re not going for typical here!

So What SHOULD You Do?

If you are insistent on following your last email, with another email, change the flavor of it. In other words, don’t say the same, identical, thing. 

Note: When you say the same sh*t, over and over, you condition people NOT to read your email. Why would they?

First, start from a place of providing value because there’s a really good chance the lack of value in your previous emails got you into this mess in the first place!

Consider sending along a resource that can serve them.

How about an idea, no strings attached?

How about playing matchmaker and introducing them to someone who could buy from them, help them, open new doors for them etc?

Send them an invite to something that would be beneficial to them.

Ask a question that provokes thought.

Send them something timely and informative. For example, right now decision makers are thinking about year end, the new year, the holidays, their customers shutting down for the next few weeks, their own employees mentally checking out, employee turnover (higher this time of year) etc.

The point, is to keep the courtship interesting, because “interesting” helps people stay interested;

Long enough to go the distance with the courtship!

So here’s the tough part because its a reality check you might not want to come to terms with;

How Many Different Types Of Sales Emails Do You Have At Your Disposal?

The good news is that I have your back!

I’m going to be sharing my 50 best sales email templates, and my best sales email tactics, during our webinar tomorrow, and;

If you want in, you better hurry because registration is about to end!

Here’s What You’re About To Miss:

  • One simple way to find potential clients who are 400% more likely to buy NOW!
  • 4 ways to get email addresses WITHOUT spending a dime on email lists.
  • 50 different types of emails that I’m personally using to get results for my business. And what the hell, I’ll even send you the templates.
  • 12 subject line mistakes that you need to avoid. Keep making them and you’re screwed!
  • 10 subject lines that get your email read.
  • One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
  • 2 Psychological techniques that work like a charm!
  • How to dramatically increase your response rate

Here are just some of the emails I’m going to share with you;

  • The 3 emails that generate a sick amount of appointments for me each week.
  • The “Pattern Interrupt” email.
  • The one email (with 12 different variations) that reduces doubt, skepticism and objections.
  • The email that demonstrates your expertise.
  • The “Little Big Horn” email.
  • 3 emails you MUST send to your LinkedIn network.
  • The “Disappearing Prospect” email.
  • An intro email (with 30 different variations).
  • The “Reverse Call To Action” email

Here’s What You’ll Get . . .

(1) 90 Minute Training Session

Webinar Replay (In case you can’t make it on Thursday or you’d like to review the training again)

50 Email Templates

10 Subject Line Templates

Investment: $99

Can’t make it? Sign up anyway and I’ll send you the replay Thursday afternoon. View it after the holidays if its more convenient for you!

If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!

Click the button below and take the first step to improving your email chops!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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