Paul Castain's Blog

How To Get A Decision Maker’s Attention By “Adding Value”

Posted October 19, 2019

Whenever there’s a discussion around how to get a decision maker’s attention, you can rest assured that someone is going to say;

You need to add value!

What the hell does that mean and more importantly;

How do you do it via the various platforms you’re using to prospect.

In this week’s episode of The Sales Playbook Podcast we’re gonna go there!

Please right click HERE to download this episode or you can listen to it via the audio player below!


This Wednesday, October 23rd, at 11:30 am EST, I’ll be hosting a special online webinar to help YOU, get the attention of a buyer, who finds it way too easy to forget about you!

Here’s what we’re going to discuss;

  • How To Automate Your Research WITHOUT Clogging Your Inbox With Google Alerts.
  • A 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc.
  • How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Cold Calls and Voicemails
  • The 3 Email Templates That Can Consistently Generate Appointments For You.
  • 10 Subject Lines That Intrigue The Reader and Increase Your Open Rate.
  • How To Create A Really Effective Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
  • How To Use “Potato Chips” In Your Messaging To Make The Recipient Hungry For More. Alright, stop pressuring me, I’ll give you a template for this!
  • The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use! Oh wait a minute, look what I found, a template to help you ROCK this tactic!
  • How To Use The “Little Bighorn” Tactic To Generate New Opportunities. I’ll even throw in an easy to use template. Don’t pretend like you didn’t know I was going to give you the template.
  • 1 Simple Tactic That Creates “Internal Chatter” With Your Target Companies.
  • 12 Ways To Convey A More Credible Message.
  • 3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. OK, if you insist, I guess I’ll throw in 10 of the email templates I’m using on LinkedIn.
  • How To Create A Very Different “Call To Action” In Your Emails, Cold Calls and Sales Messaging.
  • 4 Voicemails (With Templates) That Will Help You Stand Out
  • How To Create A Prospecting Cadence That Mixes Phone, Email, LinkedIn, Snail Mail, Etc.


Wednesday, October 23rd, from 11:30 am EST to 1:00 pm EST.

Can’t make it on October 23rd? Sign up anyway and I’ll send you the webinar replay and ALL of the extras listed below!

You’ll Also Get These Extras;

Aside from the 90 minute live training and webinar replay you’ll also get;

A Secret Resource Link With Bonus PDFs and Reinforcement Content

(1) Cold Call Template

(4) Voicemail Templates

(10) LinkedIn Templates

(30) Email Templates (No, that’s not a typo. You’re getting 30 templates. You’re welcome!)

PDF With My (10) Best Subject Lines

Email Access To Help You With Any Webinar Related Questions

How Much?


Please click HERE or the button below to secure your seat in this webinar!

Do NOT follow this link or you will be banned from the site!
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO

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