Paul Castain's Blog

3 Weeks Into The New Year And I Have Some Bad News To Share

Posted January 24, 2020

I have some terrible news to share today, and;

I even tried to warn you about it in a post I did late December 2019.

Ready?

According to research from University of Scranton, 92% of us WON’T achieve our goals this year! I’m actually going to share something later in this blog post that’s worse!

I could hypothesize all day long as to why 92% fail but instead, I’ll offer the part that nobody has the balls to tell you.

In a sales context, its because many of you started the year with all that “rah rah, New Year’s bullsh*t;

And NO ACTION!

Actually, that’s not entirely true;

Most people are good for about 3 weeks and then they promptly back to their old habits.

And that, right there, is the part where the 92% failure gets worse.

How?

Because 3 weeks in, and most have tapped out, given up, and decided to go back to the safe sh*t that got them nowhere last year!

Fess up;

Is this you?

GREAT years don’t happen because you’ve put forth some kind of decree.

They don’t happen by affirmation (You know, all those “This is going to be a great year” statements we make at midnight on New Year’s Day)

They happen when you hit a threshold where;

The results you’ve been getting are no longer acceptable and;

You’re finally willing to Do something about it!

BECAUSE,YOU KNOW, YOU’RE DONE WITH THE BULLSH*T!

Some of you are going to have to change some things with your work ethic this year!

Some of you are going to have to evict the old dog in you that won’t allow you to learn NEW Tricks!

Some of you need to become more coachable!

Some of you need to tell your ego to leave long enough for you to realize that you DON’T know as much as you think you do. Note: My ego and I fight about this one regularly!

Some of you are going to have to stop being a cheap bastard and invest in yourself.

Some of you are going to have to stop spewing excuses like;

“I don’t have the time”.

“My boss won’t pay for my training or reimburse me for books”

No one, and I repeat, NO ONE should want your success more than YOU!

2020 and the new decade can absolutely be yours for the taking but;

You’re going to need a plan.

You’re going to need to evict some sh*tty beliefs and habits.

You’re going to need to get to work already!

And you’re going to need to keep pressing onward AFTER the third week in January (you know, when the average person has already tapped out).

Castain’s Winter Sales Camp Download

Here’s what the program looks like;

Session 1 How To REALLY Get A Decision Maker’s Attention

  • The one phrase that will immediately set you apart from your competitors.
  • How to dramatically increase the probability of a decision maker taking your call. Did you ever wish there was a way to get someone to actually pick up their phone? Here you go!
  • 5 email tactics your peers are using to stand out.
  • BONUS PDF: 10 email subject lines that lead to MORE opens and MORE responses.
  • 15 ways your peers are using creativity to get in the door. BONUS PDF with 20+ additional ways you can use creativity to capture a decision maker’s attention.

Session 2 Multi-Channel Prospecting

  • 4 LinkedIn tactics EVERY sales rep should leverage.
  • 2 ways to create WARM Calls instead of cold calls.
  • 2 referral sources you’ve completely neglected.
  • 5 ways to use snail mail to set yourself apart.
  • 2 email tactics that generate appointments.
  • BONUS: 50 cold email templates.
  • 5 ways to use a “reverse call to action” to create interest.
  • How to devise a “3 touch mini campaign” and a multi-channel prospecting cadence.

Session 3 Maximizing Account Potential

  • The one mistake that hurts your clients and your paycheck!
  • A 3 step questioning technique that helps safeguard your accounts, generate more opportunities, testimonials, and referrals.
  • How to get the inside track on new opportunities.
  • How to get access to additional stakeholders WITHOUT offending your contact.
  • How to expand to other locations, divisions, etc.
  • How to add value via ideas, surprises, and resources.
  • BONUS PDF: A stay in touch cadence to help you stay “top of mind” with your clients.

Session 4 Expediting Your Deals

  • How to take immediate control of your deals WITHOUT being controlling or manipulative. BONUS PDF: How To Take Immediate Control Of Your Prospect Meetings.
  • 8 ways to safeguard your deals and keep them moving forward.
  • How to leverage the “theme and variation” tactic.
  • How to preempt and respond to obstacles, stalls, and objections.
  • 3 tactics to use if you feel you’ve been “ghosted”.
  • BONUS PDF: 100 sample questions to ask your prospects.

When?

You’ll receive the entire course immediately, but by all means;

Go at your own pace!

Where?

Your computer screen.

What’s Included?

(4) 60 minute pre-recorded sessions with over 75 actionable tips

Worksheets

50 email Templates

5 Bonus PDFs

(4) Assignments and individualized feedback from Paul Castain

Access to secret resource page with additional PDFs, articles, etc

Email access to Paul Castain to answer any questions related to the course material

Note: Since this was previously recorded over the summer, you will hear a few references to summer (maybe 10% of the program) but ALL the tips can be utilized year round!

How Much?

$375. 

Please click HERE to join us for our 2020 virtual sales camp!

IMPORTANT NOTE

Train your ENTIRE SALES TEAM on this program for $1200 and you’ll also receive a FREE 30 minute conference call for your sales team. Email Paul Castain paul@yoursalesplaybook.com or call (631) 455-2455 for more details.

Paul Castain
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(631) 455-2455
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paul@yoursalesplaybook.com

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