Imagine if your car broke down on the highway and I pull up in my “Paul’s Repair Service” truck.
How Likely would you be to reject me?
And while we’re at it;
How likely would you be to utilize my services immediately?
Wouldn’t it be great if we could find prospects with that type of urgency?
The good news is that we actually can when we find “Trigger Events”
A “trigger event” is something that’s going on in your potential client’s world, that leads to a higher probability of them needing what you sell, right now!
Example: You sell printing and you notice that a company is relocating.
That’s a “trigger event” because they’ll probably need to update their collateral with the new address.
For me, a trigger event could be a company that’s hiring sales reps.
Those sales reps need to be trained and guess what I sell?
Here are a few generic “trigger events” to get you thinking;
Companies that are hiring, changes in company strategic initiatives, events, earnings good or bad, product launches, online reviews, PR news releases.
How about a new decision maker, a company that just completed a successful round of funding, mergers and acquisitions, restructuring, resizing, changes in legislation, etc?
There’s obviously more we can add to this, so here’s your homework assignment;
Think about the “trigger events” that are relevant to you and your potential clients because;
If you’d like to experience less rejection on the phone;
Start with someone predisposed to say YES!
Once you complete this step, craft your message in a way that leads with the trigger event, instead of;
Leading with your company, solution, etc.
When you lead with something relevant (like a trigger event);
You dramatically reduce the probability of someone turning you away!
Would You Like My Trigger Event Templates?
I share a really simple messaging format and several (20) templates that include the use of trigger events in our prospecting download.
By downloading this, you’ll gain access to;
30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
How to research quickly and efficiently so it doesn’t become your life’s work.
33 ways to approach a potential client.
3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.
15 email templates that get opened, read and responded to.
How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
A 3 step formula for responding to 95% of the objections you get on a regular basis.
3 really cool tactics to use when someone asks you to send them information.
4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.
Here’s What You’ll Get . . .
(2) 90 minute sessions with over 75 ideas to dramatically improve your prospecting efforts!
(2) Sets of worksheets (one for each session)
15 email templates
1 opening statement template
4 voicemail templates
Email access to me to answer any course related questions
Go At Your Own Pace
Since this is a download, there aren’t any set times you need to show up for class. View it at your leisure and go at your own pace. I won’t tell anyone!
What’s The Investment?
$199
Click HERE to download it NOW!
