Your Message And Tactics Need To Change PERIOD!

If you read my blog post yesterday, you’ll remember that I wrote;

“There are 5 things that comprise your prospecting cadence and EVERY one of these has to be redone during a time like this!

The question mark next to each component is your reminder to step back, rethink, and redo!

Your Message?

The Venue (s) That You Use (Phone, Email, Snail Mail, Text, Drop In, Drop Off, Warm Intro From Mutual Contact, LinkedIn, Etc)?

Spacing Between Attempts To Contact Your “Suspect”?

How Many Overall Attempts You Make?

Duration Of Your Prospecting Cadence?“

This ISN’T optional. You need to do this ASAP!

I can tell you as a business owner, who’s on the receiving end of a lot of sales pitches;

There are some really insensitive approaches, such as;

Continually forwarding the same email, with the old “Didn’t hear back from you on this” or “Wanted to get your thoughts on this”.

My thoughts on this? My thoughts on YOU thinking that I’m not worried about a million other f*cking things right now? My thoughts on hurting your wittle feelings because I didn’t have the decency to reply to the same email you’ve repeatedly sent to me? Dick!

How about the disingenuous, templated, “Wanted to reach out and see how your 2020 goals are coming along.”

Really? How do you think my goals for 2020 are coming along? And furthermore, why do I get the distinct feeling that you really don’t care and that you’ll cut the conversation short once you learn that I’m not in a position to buy from you right now?

Or how about the idiotic scarcity and scare tactics? Not a fan!

Then there’s the almost daily outreach from the same reps thinking that they can annoy me into submission.

Side note: You do understand that aside from being insensitive this makes you look desperate, right?

So here’s the rub . . .

Rethink the 5 components of your sales cadence.

Discuss the 5 components of everyone’s cadence with your sales team.

Dissect it daily to determine what’s working TODAY and what’s no longer working.

Note: If you’re having a daily meeting with your sales team, this is something that you need to discuss DAILY, because its changing daily!

Have the flexibility to modify it, and;

Please stop kidding yourself in thinking that your tried and true approach, pre-pandemic, is still relevant TODAY!

And if you haven’t done so already . . .

Sign up for the webinar I’m hosting tomorrow because we’re going to be talking about your cadence and what you can do to make it more relevant and kind, during the pandemic!

Seriously, you need to attend!

Here’s what we’re going to discuss;

10 ways to add value (and be more human) during challenging times.
Two messaging tactics that you’ll need to start utilizing immediately.
5 must have messaging templates for the weeks ahead.
12 things you MUST include in your cadence to “stay top of mind” and overcome obstacles, stalls, and objections.

When?

Thursday, March 26th, from 11:30 am – 12:30 pm EST.

Can’t join us live?

What’s Included?

(1) 60-75 minute webinar

Webinar Replay

(5) Templates

Email Support For Any Webinar Related Questions After The Training

How Much?

$99

Paul Castain's Blog