Paul Castain's Blog

How To Build Your Objection Avoidance/ Objection Response Muscle Groups

Posted September 15, 2020

In an ideal world, you and I would call a potential client, and they would gladly agree to meet with us.

In the REAL world, potential clients utilize stalls (“Call me back next month” “Send me your info” etc) as well as objections.

Here are 4 ways to get better at AVOIDING objections as well as OVERCOMING them;

#1 Awareness is always the first step. Tape your end of your outbound calls and later that day, review your “game” tape.

Pay attention to WHAT you are saying as well as HOW you are saying it immediately BEFORE you get hit with your objections.

Then review WHAT you are saying as well as HOW you are saying it immediately AFTER your objections.

How are you responding?

Do your rebuttals typically result in your potential client granting the appointment?

In both scenarios (Before and after the objection), make any necessary “Notes to self” so that you can tweak things during your next calling session.

Note: This is EXACTLY what all the best teams do. They review their game tape and flag areas for improvement.

Sales Managers: What if you had each of your reps bring their “game tape” to your sales meetings and you randomly selected 1 or more for a team review?

#2 Step Back and Craft 3 Responses. If you want to get really good at something, then train to handle scenarios that are TOUGHER than reality.

How do you do that with Phone Objections? Try coming up with 3, really kick-ass responses for each of your typical objections.

Bonus Points if you come up with 3 responses for prospects that are hesitant due to the pandemic.

And just for sh*ts and giggles, come up with 3 responses to the old “Call me back after the holidays” stall you’ll start hearing in the next few month or so!

#3 Continue To Train TOUGHER Than Reality. Ask a coworker, a friend, another sales professional from your LinkedIn network to be your “sparring partner” once a week.

In just 5 minutes, you can call your sparring partner, say whatever it is you would say and then their job is to pepper you with objections.

Your job is to give them 3 responses to ANY phone objection they hit you with.

Make sure you return the favor!

Want To Kick This Up A Notch? Use a FREE service like Uber Conference and tape your sparring session. Review the “game tape” later for additional learning opportunities.

#4 Register For My Cold Calls That ROCK Webinar!

It all happens this Thursday, September 17th, right on your computer screen!

During this webinar, you’ll gain access to;

  • 6 Ways To Optimize Your Calling Time
  • How To Warm Up Even The Coldest Of Cold Calls
  • 5 Email Templates That Position You For A BETTER Call
  • How To Get Someone To Answer Their Phone WITHOUT Being Deceptive
  • How To Capture A Decision Maker’s Attention Within The First 8 Seconds
  • How To Utilize “Pattern Interrupts” To Subtly Gain Control
  • My 3 Step Objection Buster Formula
  • 3 Exercises That Will Build Your Cold Calling Chops

When?

This Thursday, September 17th from 11:30 am – 1:00 pm EST

What’s Included?

(1) 90 Minute Webinar

Webinar Replay

(5) Email Templates

(1) Phone Template

Bonus PDF With Responses To Typical Phone Objections

Bonus PDF With Prospecting Exercises To Build Your Cold Calling Muscles

How Much?

$99

Please click HERE to reserve your spot for this special cold calling resource!

QUESTIONS?

PLEASE CLICK HERE TO CONTACT ME.

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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