Paul Castain's Blog

Cold Calling And That One Person Who Treats You Like Crap!

Posted September 16, 2020
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One of the most dangerous things you can do in sales is allowing the words or actions of a jerk, immobilize you!

Think about it . . .

There you are prospecting and someone decides to be an idiot when a simple “No thanks” would have sufficed.

You keep playing the scenario over and over again in your head or worse yet;

That one call overpowers the 10 good ones you had that day.

Perhaps you start to second guess the phone, LinkedIn, email, or whatever venue you were using at the time;

All because of one person’s need to feel a little taller;

by stepping on you!

My response is simple and if bad language offends you, please leave now.

Ready . . .

When I encounter a jerk, I exit the dialogue as quickly (and professionally) as possible, because I simply will NOT court that type of client. Then I say “F*ck you” and move on.

And no, I don’t say that directly to the person, but I say it in an inner dialogue that goes something like this;

“F*ck you if you think your comment is going to stop me from trying to help other people”

“F*ck you if you think I’m going to let your comment shut me down and deny my family of a better life”

I found that killing people with kindness doesn’t work for me, so I exit the dialogue politely, have that quick little “f*ck you” pep talk and then;

I get back to doing my job!

It works for me because I get it out of my system, instead of feeling like a helpless victim!

Know your “Why’s”

I keep a collage picture frame on my desk with pictures of the things I’m working for, my “Why’s” if you will.

There’s a picture of my son Paul in his cap and gown that reminds me that I have two others that I need to get across that finish line.

There are the logos of the charities I support.

The trips I want to take my family on.

But here’s the most powerful picture.

This picture was taken back in 2006 on the first day of a 13 day dream vacation to Disney that included a cruise.

The thing is, I set that goal back when I lost my first business (in 1995), was $60,000 in debt, and had both my cars repossessed.

It reminds me that;

If I could rise from the ashes after a devastating event, somebody better throw something more at me than a dumb comment if they plan on stopping me!

So shake it off, and get back in there, and don’t let anyone’s rude commentary stop you from being the rock star you’re destined to become!

Have You Signed Up For Our Cold Calls That ROCK Webinar?

Better hurry! Registration is about to end because we go live tomorrow!

Here’s what I have planned for you;

  • 6 Ways To Optimize Your Calling Time
  • How To Warm Up Even The Coldest Of Cold Calls
  • 5 Email Templates That Position You For A BETTER Call
  • How To Get Someone To Answer Their Phone WITHOUT Being Deceptive
  • How To Capture A Decision Maker’s Attention Within The First 8 Seconds
  • How To Utilize “Pattern Interrupts” To Subtly Gain Control
  • My 3 Step Objection Buster Formula
  • 3 Exercises That Will Build Your Cold Calling Chops

When?

This Thursday, September 17th from 11:30 am – 1:00 pm EST

What’s Included?

(1) 90 Minute Webinar

Webinar Replay

(5) Email Templates

(1) Phone Template

Bonus PDF With Responses To Typical Phone Objections

Bonus PDF With Prospecting Exercises To Build Your Cold Calling Muscles

How Much?

$99

Please click HERE to reserve your spot for this special cold calling resource!

QUESTIONS?

PLEASE CLICK HERE TO CONTACT ME.

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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