Shorten Your Year-End Sales Cycle By Adding An "Easy Button"

Have you ever stopped to think about why some deals stall out in the fourth quarter, only to pick back up again in the first quarter?

Part of it is that things are winding down for the year and;

If your prospect sees implementing your solution as a “year-end hassle”;

It’s going to stall!

That’s why you need to simplify the process for your prospect and before you say “Duh”, let me share a document that I’ve been using.

I send a brief email with a subject line “(Prospect’s Name, Here’s How You Could Get Started” You could even use “Proposed Next Steps” “Here’s What Happens Next” etc.

In the body of the email, outline the first few steps as simply, and as briefly as you can.

Here’s an example I used with a prospect looking to hire a keynote speaker for their Sales Kickoff Meeting.

Subject Line: Mark, Here’s How You Could Get Started.

Hi Mark,

Here’s what would happen next should you decide to move forward.

Once I get your approval, I will email the invoice for the deposit which would be due immediately to hold that date open.

Once payment is received (via credit card or check), I will create a preliminary outline for January and you will have it within 5 business days.

From there, we’ll set up a brief call to hear your feedback.

Once we have the agenda set, we’ll create a simple list of action items, and the dates that we’ll need to have everything completed.

To make things easier for you, I can coordinate most of this with Nancy, and together, we can get these things completed while you deal with all the other things on your plate.

There was a tiny bit more to the email that I’m not going to share here because it was very specific to the prospect and I don’t feel it would be appropriate, but;

I’ve not only made it simple for my prospect to get started, but I’ve also created the next steps in a way that he only has to jump on a quick call with me, after that, his assistant and I will take care of everything else.

Here’s a cool addition someone included when they offered me the “easy button”;

“I can assure you that the entire process requires very little work on your part, less than 1 hour, over an 8 to 12 week period”.

Spell it out like that and I’m asking;

“Where do I sign?”

Here’s the thing folks;

Because we do what we do every day, we think our prospects understand how easy and seamless implementation can be.

That’s why you need to let them know with a document like this and;

Help them remove the things that might lead to stalling until next year.

And hey, at the very least, you’re going to stand out when you send something like this;

Why?

BECAUSE NOBODY DOES IT!

This document is actually part of an entire communication plan designed to help you nurture your prospects into CLIENTS.

I’m going to be sharing it during our 25 Ways To Finish This Crazy Year STRONGER webinar.

Have you signed up yet?

I created a plan for you that includes;

How to generate 30 additional phone appointments by year end.
3 email tactics that will get you MORE responses and MORE appointments.
How to get an additional 3 days of prospecting on your calendar (BEFORE year end) WITHOUT working 1 extra minute!
How to pick up the pace BEFORE everyone starts with the “Call me back after he holidays” stall.
How to completely leverage the Fall/Holiday season to YOUR advantage.
5 ways you can use creativity to get a busy decision maker’s attention.
3 ways to expedite your deals.
What to do if you’ve been “ghosted”.
4 things you MUST do with your existing clients ASAP.
2 ways to TRIPLE your referrals. Referrals have this magical way of closing faster, no?
How to create a communication plan that will open new doors and help you close MORE deals.

When?

October 1st from 11:30 am to 1:00 pm EST.

Can’t make it? Sign up anyway and I’ll send you the webinar replay and hook you up with an accountability partner.

Here’s what you’ll get;

(1) 90 Minute Training Webinar

Webinar Replay If You Can’t Join Us Live Or You’d Like To Review Again

Personalized Feedback From Paul Castain Once You Hand In Your Assignment

Accountability Partner, So You Can Help Each Other Take ACTION After The Webinar

Email Access To Paul Castain To Answer Any Webinar Related Questions After The Training Session

How Much?

$99

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