I’ve never been a fan of “break up” style emails, especially during the prospecting phase.
Why?
Several reasons;
They limit your options. Why would you close the door and cut off the ability to contact them again?
In many cases, you’re giving up too soon.
Case in point;
I received 3 cold emails over the course of 2 weeks recently. The third email was a “break up” email.
So you’ve sent 3 emails and never once picked up a phone, tried to build a relationship on LinkedIn, sent a handwritten note, done something creative, and;
You’ve invested 2 whole weeks, so;
You throw in the towel?
Possible exception?
I guess if you have a time sensitive offer, then it makes sense, but other than that, why wouldn’t you just let it cool off and then heat it up again in the future?
Your prospect has heard most of these way too many times before.
Like the old “Close the file” approach where you let them know that you’re considering “closing the file” since you haven’t heard back from them.
I think I speak for all decision makers out there when I say;
Who gives a sh*t if you close my file?
Are you going to shrink me and attempt to smother me in your file? In the words of the immortal McLovin “Good luck, you don’t have the steady hand or the technology to pull off a procedure like that!”
And if we’re being totally honest . . .
If you’re going to threaten me, tell me you’re going to cut off my cigars and bourbon supply, or that you’re going to tell everyone that I think its acceptable to have pineapple on a pizza (I don’t by the way).
And then there’s this;
You’re doing absolutely NOTHING to stand out when you use this approach.
And did I mention that “break up” style emails limit your options?
So instead of a break up;
Couldn’t you just take a break?
Would You Like To Send A BETTER Sales Email?
I’ve put together 15 Pandemic appropriate cold email templates, subject lines, call to actions, as well as 75 tactics to help you get in front of more opportunities right now!
It all happens during our upcoming How To Hunt For New Business More Effectively course and it begins on April 21st!
Here’s what I’ve prepared for you;
In Session 1, we’re going to explore how you can seriously warm up your cold calls.
We’ll talk about 3 different “scripts” that I’ve designed to be used during the pandemic.
We’ll discuss how you can create a more objection-resistant dialogue while maintaining control of the call. And while we’re at it, we’ll discuss a revised objection handling formula that’s a must if you’re using the phone.
In Session 2, we’ll discuss how you can master this thing we call “email”!
I have tips that will help you with your subject lines, overall message, how to improve your response rates, and a few tactics that will forever change the way you approach emails going forward!
Oh, and you’ll get to send me one of your prospecting emails for an honest and helpful critique.
In Session 3, we’re going to talk about how you can use creativity to stand out and capture the attention of your prospects.
I’ll be sharing numerous real-life examples of what sales reps have been using during the pandemic.
In Session 4, I’m going to show you how to put everything together into an all caps EPIC prospecting campaign.
We’ll explore a lethal tactic called “Mixing and Mapping”.
You’ll be creating a well orchestrated prospecting campaign and sending it to me so I can provide personalized feedback.
When?
Class Begins On April 21st (from 11:30 am EST to 12:30 pm EST) and will continue each week, for four weeks until May 5th.
Can’t Join Us Live?
Well, then you’re screwed and should just go back to struggling through your prospecting. Just kidding! We deliver each session live and then send out the replay later that day. Go at your own pace, my friend!
BEWARE!
You’re Going To Be Paired Up With An Accountability Partner!
The problem with most courses is that there’s no one to hold you accountable. No one to make sure you’re applying what you learned!
Not on my watch baby!
I’m going to pair you up with someone else taking the course and;
I’m going to assign homework after each session where I’ll offer personalized feedback!
You’re welcome!
What’s Included?
(4) 60-75 Minute Training Sessions
Session Replay Sent Later That Day
(3) Phone Scripts
(3) Voicemail Scripts
PDF With Suggested Responses To Typical Phone Objections.
(15) Pandemic Appropriate Email Templates
Bonus PDF With 10 Attention-Getting Subject Lines
PDF With 6 Ways To Increase Email Response Rates
PDF With 6 Ways Your Peers Are Using Creative Prospecting Tactics During The Pandemic.
PDF With 30 Creative Prospecting Ideas
Folder With A 10 Touch Prospecting Campaign Complete With Suggested Templates and Phone Scripts.
Bonus Prerecorded Session Getting Your Sh*t Together
Bonus Prerecorded Session How To Generate Leads Via LinkedIn
(10) LinkedIn Templates
Personalized Feedback After Each Session When You Hand In Your Homework Assignment.
Email Access To Paul Castain To Answer Any Course Related Questions
How Much?
$299
Click HERE to secure your spot in this program!
Train your ENTIRE sales team for $999!
Yep, Whether you have 5 sales reps or 5,000, you’ll only pay $999 total and;
Each member of your team will have access to Paul Castain and get his personalized feedback with the assignments.
We’ll (and by “We’ll I mean “I’ll”) even throw in a FREE 30 minute conference call for your team when you go with the $999 option.
