Paul Castain's Blog

Here’s an easy way to improve your prospecting results

Posted January 30, 2022

Want to know the most basic way to get someone’s attention?

It’s actually simple;

Break their pattern!

I borrowed that from Chip Heath, co-author of Made To Stick, and it has prospecting written all over it!

Too many times, we find ourselves knee-deep in a pattern of;

We call, they blow off the call and let it go to voice mail.

We call and they give us their default “We’re all set” “No need” etc.

We email, they ignore the email.

These are all patterns that typically go nowhere until;

You break the pattern!

There are numerous ways to break someone’s pattern like;

Asking a question.

Saying something completely unexpected and off-script.

Injecting humor.

Using a shocking statement.

Changing your message (especially if you’ve been saying the same thing over and over again).

Changing the delivery method of your message

Creativity

I’ll be sharing several examples of how you can improve your prospecting efforts during our webinar this Thursday.

Have you signed up yet? Here’s what you’ll gain by joining us;

  • How to use emotional triggers in your messaging to expedite an appointment.
  • How to establish your authority and head off objections BEFORE they occur.
  • How To Use Consensus To Gain Access To Busy Decision Makers
  • How To Use Loss Aversion To Establish Urgency
  • 3 Ways To Leverage The Law Of Reciprocity
  • 3 Ways To Utilize “Social Proof” As A Messaging Game Changer!

When?
Thursday, February 3rd, from 11:30 am to 12:30 pm EST.


What’s included?


(1) 60 minute webinar with actionable tips webinar replay in case you can’t join us live or if you’d like to review again.


How Much?


$99


Please click HERE to reserve your spot!

Paul Castain
SIGN UP FOR OUR FREE TIPS
… and never miss a beat!
Your Information will never be shared with any third party.
Could Your Sales Use A Little LOVE?
LOOKING FOR ANSWERS?
Ready To Hunt For New Business Differently?
It's Time To Bring Prospecting Into The 21st Century!
Not really! Fries are bad for you but my FREE sales tips are actually quite good for you! Join 90,000 of your peers when you subscribe below!
Free Fries!
JOIN US NOW
Join 90,000 of your peers when you sign up for my FREE sales tips!
Your Information will never be shared with any third party.
Not really but my FREE sales tips are just as tasty! So hit that subscribe button and I'll send you some FREE cold email templates!
Free Fries!

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

Copyright Information

© 2026 Castain Training Systems
All rights reserved.

Website Design by VanHove Design