Paul Castain's Blog

A Great Email Intro That Went Bad!

Posted December 4, 2022

A few months ago I received an email with a simple, but yet brilliant subject line;

“Nice to meet you Paul”

The subject line was warm, inviting, and most of all;

It made me want to open the email.

Here’s where the tactic took a terrible turn;

They continued sending the same email, with the same subject line, once to twice a month, for 3 months now.

First, let me acknowledge that I’m at fault here too for not giving them a courtesy “No thanks”, but;

Using the same email and subject line does nothing to solidify what should be a courtship between you and the prospect.

Sadly, most reps have only a small handful of emails in their arsenal, and;

Those emails are almost identical to the ones their competitors are sending, so;

Since the prospect recognizes the template;

They disregard and delete.

How many emails are in your arsenal?

Are you sending the same template to the same prospect?

Do you and your sales team share email templates so everyone can expand their arsenal?

Here’s something else that can help . . .

10 Cold Email Tactics and 10 Templates That Will Get Your Prospect’s Attention

Gain access to;

  • The 3-Touch “Promise” Sequence (Plus 3 templates)
  • The 3-Touch LinkedIn Sequence (Plus 3 templates)
  • The “Speedbump” Tactic (Plus 2 templates)
  • 14 Ways To Establish Credibility (Plus 5 Templates)
  • The Email I Send When Someone Is Using My Competitor (Plus 1 Template)
  • 2 Types Of Referral Emails (Plus 2 Templates)
  • The Email You MUST Send During Uncertain Times (Plus 1 Template)
  • Why “Bump” Emails Are Broken And What You Can Do To Fix Them (Plus 1 Template)
  • The One Type Of Email The C-Level Can’t Resist (Plus 1 Template)

When?

December 15th from 11:30 am to 12:30 pm EST

What’s Included?

(1) 60-75 minute training session

Webinar Replay

19 Email Templates

How Much?

$99 

Paul Castain
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paul@yoursalesplaybook.com

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