This Cold Email Template Changes Things Up

I came across an interesting cold email template that I wanted to share with you.

I’d like for you to read it and then I’ll share what I like about it.

Hi (Name),

Did you have a chance to check out the info I sent you last week? I know, you’re probably thinking

But we can change that! I promise to reach out again on (day and time) to share a few ideas that might help with (trigger event).

Talk with you then (name)

(Your name)

Here’s what I liked about this email;

It utilizes a pattern interrupt because it doesn’t follow the typical trajectory of a cold email.

The gif serves as a speed bump in that it slows down the tendency to scroll through an email.

The email takes something that would normally be viewed as a hindrance (the recipient having no clue who you are) and it celebrates it with humor. Always use what you’ve been given; even if it’s a crap sandwich!

The call to action (I modified) is actually a “reverse call to action” meaning we aren’t asking the recipient to do anything and;

We’re creating anticipation for our upcoming call by promising to share some ideas.

By promising to share additional information that might help with a specific trigger event, you’ve taken the cold out of the email and;

The upcoming call.

Finally, we need templates like this one in our arsenal to change things up with our prospects.

When we just keep sending the same tired and typical emails;

We condition the prospect to disregard and delete us!

So give this template a try and if you’d like 19 cold email templates and 10 tactics you’ll want to sign up for my cold email webinar on December 15th!

Here’s a sample of what we’re going to discuss;

The 3-Touch “Promise” Sequence (Plus 3 templates)
The 3-Touch LinkedIn Sequence (Plus 3 templates)
The “Speedbump” Tactic (Plus 2 templates)
14 Ways To Establish Credibility (Plus 5 Templates)
The Email I Send When Someone Is Using My Competitor (Plus 1 Template)
2 Types Of Referral Emails (Plus 2 Templates)
The Email You MUST Send During Uncertain Times (Plus 1 Template)
Why “Bump” Emails Are Broken And What You Can Do To Fix Them (Plus 1 Template)
The One Type Of Email The C-Level Can’t Resist (Plus 1 Template)

When?

December 15th from 11:30 am to 12:30 pm EST

What’s Included?

(1) 60-75 minute training session

Webinar Replay

19 Email Templates

How Much?

$99

Paul Castain's Blog