I love to share the story of Colonel Sanders when he was struggling and trying to get what would later become “KFC” on the map.

The long and the short of it, is that he took well over 1000 “No’s” before his first “Yes”.

Pretty amazing when you think about it but who really cares about him!

Seriously, this is a great motivational story but . . .

What does it have to do with you?

This isn’t friend chicken!

This isn’t fast food!

This has nothing to do with you . . .

Until . . .

You answer a quick question . . .

How many “No’s” do you have in you?

If you’re like most sales reps, you might be giving up after only 3 attempts.

Heck, there was a self appointed Cold Calling guru who attempted to contact me in my former position and gave up after 2 attempts.

And just to be clear . . .

This wasn’t after 2 contacts . . .

This was after 2 (really bad) voicemails within 3 weeks.

And this dude is teaching people to cold call!

But, even still, this isn’t about the cold calling dude . . .

It’s about you

It’s about your team and . . .

How willing and how quickly you are giving up.

Your turn . . .

Under what circumstances would you stop calling someone that could use (eventually) your product or service?

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