According to fastcompany magazine the average consumer is exposed to over 3,000 ads per day, abcnews.com tells us that there are well over 170 billion (yes billion with a “b”) emails circulating worldwide each and every day! Add that to all the phone calls, voicemails and interruptions our average decision maker deals with daily and one can easily scratch their head in a “WTF” frenzy wondering how we could ever expect them to have us on the brain.
Play #1: Differentiate!
Rethink how you approach your prospects. Are you just “smiling and dialing” and “checking in” or do you have a compelling message? While we’re at it, I hope you aren’t just embracing a telemarketing strategy. Hopefully, you are calling, emailing, snail mailing, networking, doing creative stuff etc.
Today’s reflection: Is my message compelling and do I differentiate? What will I do to stand out in from all the things tugging at my prospect/client’s attention?
