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Admit it, it totally sucks when potential clients aren’t giving us the time of day. I have 3 ways you can get a potential client’s attention and I’ve loaded this episode up with all kinds of additional ideas, and; Some mighty cool freebies! Think I’m bluffing? Then I triple dog dare ya to check out … continue reading »

I came across a cold email template yesterday and quite frankly, I fell in love with it. Here it is, including the graphic they embedded into the email. “Hey Bob. Sorry, I couldn’t catch you on my prior outreach. That being said, instead of just talking about what Orum does, and why it’s so great, … continue reading »

There are 2 things you should start doing (as in today) if you haven’t already. The first thing (for those who have national holidays later this month) is to start scheduling appointments for the week leading up to the holiday. Why? An appointment is way better than doing “administrative” tasks that week because you believe … continue reading »

I have a bit of a timely challenge for you and I’m hoping you’re up for it! In just about a month from now, summer will officially be upon us, and that can mean; Decision makers mentally checking out and putting things off until the fall. Also, navigating around multiple vacation schedules when trying to … continue reading »

There’s a HUGE personal branding mistake that many sales reps make, and; It costs them business! In this week’s episode of The Sales Playbook Podcast, we’re gonna go there! Right-click HERE to download this episode or give it a listen via the handy/dandy audio player below! Finally! A Fully Personalized Sales Course Based On YOUR … continue reading »

If you’d like to create instant credibility in your cold emails, include a component that answers the question “Who says so besides you?” Nothing answers that question like a good testimonial. Check out this one that my friends at Innvoke received. This testimonial does something that most don’t; It mentions the sales rep. Kind of … continue reading »

The latest trend in cold emails seems to be centered around “One-liners”. “One-liners” are short, sweet, cold emails that are no more than 1-2 sentences long. As I mentioned the other day, decision-makers get a ton of emails and when you get tons of emails, you scroll, but; If that email you just opened looks … continue reading »

There’s a new cold email tactic making the rounds that 9 out of 10 times will make you look like a liar, but; There’s a much better (and more honest) way to approach the tactic that creates genuine dialogue with your prospects! In this week’s episode of The Sales Playbook Podcast, we’re gonna go there! … continue reading »

We’re living in a world with WAY too much noise! Your email will be one of 121 emails (on average) the recipient will engage in per day (Radicati Group). So what do you do when you get a shitton of emails? You do a quick “at a glance” once over! One of the first things … continue reading »

There’s a new strain of lies that sales reps have been using in their cold emails and I’m asking you not to partake! The tactic is to begin with a compliment and the phrase that’s typically used is this; “I see you’re doing great things at (company name)” Really, like what?  The best part is … continue reading »