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Are You Different . . . Just Like Everyone Else?

Posted December 6, 2017

I can tell you that I’m a very different keynote speaker all day long but; If I don’t demonstrate that difference, the PERCEPTION is that; I’m just another “Me too” speaker. How about you . . . Is it possible that YOU’RE approaching, and nurturing potential clients, in a way that makes you seem like a “Me too” … continue reading »

The Little Bighorn Prospecting Tactic

Posted December 6, 2017

Do you remember that movie about Facebook called “The Social Network”? There was this scene depicting the early days of Facebook, where Mark Zuckerberg and Eduardo Saverin explain to Sean Parker, how they were getting so many people to sign up for Facebook. They would get universities on board within a geographical area and then reference … continue reading »

What’s Your Plan To Get In Front Of Potential Clients?

Posted December 5, 2017

I want you to really ponder a question (and answer it honestly) WHAT’S YOUR PLAN TO GET AN APPOINTMENT WITH POTENTIAL CLIENTS? For most sales reps, its “I just keep calling” The part they’re leaving off, is that they just keep calling, with the same message. I’m sure this won’t be news to you, but … continue reading »

Potential Clients Forget About You The Moment They Hang Up

Posted December 5, 2017

So there you are, with phone in hand, calling potential customers. The theme from Indiana Jones starts playing as you dodge assistants, voice mails, Caller ID, people hanging up on you, people telling you “not interested” without ever hearing what you do and then . . . You actually get through to someone! They listen … continue reading »

30 Ways To Get A Buyer’s Attention

Posted December 4, 2017

Sometimes it feels like we’re invisible to our potential clients! We call. We leave messages that go unanswered. We send emails that that aren’t responded to and yet somehow we hope that eventually, they’ll grant us an appointment, and hear us out! Meanwhile . . . We have quotas. We have bills to pay and … continue reading »

Thanks For Reading Farewell

Posted December 2, 2017

I want to thank each and every one of you who have been reading my blog. Its been a labor of love that started in 2008 and was easily THE best decision I ever made (aside from asking out the girl in music class who later became my wife). After some serious soul searching I … continue reading »

20 Of My Best Sales Email Templates

Posted December 1, 2017

82% Of The Sales Emails You Send Are Never Even Opened! But in your defense, you’re an aspiring sales rock star, NOT some Madison Avenue copywriter! Meanwhile, you’re disregarded, deleted and someone else is sweeping your potential client off their feet! Sucks, right? For the better part of the last decade, I’ve been REALLY paying … continue reading »

Paul Castain
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paul@yoursalesplaybook.com

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