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Why You Might Need To Grow A Pair!

Posted November 6, 2017

There are things that jump out at us in sales and yet, we choose to leave well enough alone. Sometimes we avoid the subject because we don’t want to jeopardize the sale, hurt feelings or who knows, incite a riot but; You’re doing your prospect/client a disservice when you avoid the “elephant in the room”. … continue reading »

When YOU Aren’t The One Guiding Your Prospect

Posted November 6, 2017

Do you ever feel like your former prospect made the WRONG decision when they went with your competitor or decided to stick with the status quo? And I’m not talking about you being a sore loser, I’m talking about your former prospect, making the WRONG decision? Your job, as the sales professional, is to guide … continue reading »

Just In Time For Year End

Posted November 5, 2017

It’s that magical time of year when we’ve officially gone into our year end sprint; Doing everything we can to Get EVERY deal across the finish line! I have a resource for you just in time for year end! On Thursday, November 16th, I’m going to sharing over 30 different tips and tactics to help … continue reading »

What To Say and Do When A Prospect Wants To Take 3 Bids

Posted November 3, 2017

There you are minding your own business and then it happens; Your prospect drops the “We’re going to be taking 3 bids on this” bomb! Here are a few things to think about. First, leverage the situation. How! By using their statement to learn some useful things; Ask Them Why. Seriously. Ask them why. There might … continue reading »

When A Prospect Wants References

Posted November 3, 2017

This time of year, I have numerous conversations with companies looking to hire a speaker for their sales kick off meetings in January. As part of the selection process, many people ask for references. This next phrase might shock you so lets make a pinkie promise that you’ll continue reading so you get the full context. I … continue reading »

The Problem With Most Testimonials Is That They Reek Of Bullsh*t

Posted November 2, 2017

I’m a firm believer in the power of testimonials but; Not so much with the questionable testimonials I see on many people’s sites. What makes a testimonial questionable? Here are a few examples; One of my competitors has a testimonial that doesn’t even have a name at the end of it; Instead, it says “Sales Rep, Pharmaceutical … continue reading »

If You Were Bleeding And In Need Of A Tourniquet . . .

Posted October 31, 2017

If you were bleeding and in need of a tourniquet . . . Would you attempt to negotiate price and/or terms? How about something less graphic like; If your car broke down; Would you negotiate price and terms with the tow truck company? I mean needless to say, you wouldn’t let someone flat out rob … continue reading »

Paul Castain
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paul@yoursalesplaybook.com

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