Paul Castain's Blog

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Things To Think About When Your Competitors Are At The Gate

Posted May 12, 2017

In preparation for our upcoming webinar, 12 Ways To Safeguard Your Sale, we’ve been talking a lot about taking BETTER control when things get competitive. Here’s a quick refresher, in case you’ve missed any of these lessons. Avoid These 5 Mistakes When Competing For An Account by clicking HERE. Learn How Analogies Can Help You Articulate … continue reading »

3 Resources To Help You Sell More!

Posted May 12, 2017

I have 3 resources for you that are available as instant downloads. Want to send a BETTER sales email? Better yet, would you like 17 templates? Click HERE. Would you like 10 templates and a plan to generate MORE leads via LinkedIn? Click HERE. Would you like a plan (and 20 templates) to get BETTER at … continue reading »

Big News!

Posted May 11, 2017

Last week, we launched our 2 session Prospect Like A Pro course but due to your busy schedule, you might have missed all the fun, the 75 tips and tactics and the 20 templates. Since we just finished Session 2 a few hours ago, I’m please to announce that both session are now available as … continue reading »

FREE PDF: 10 Ways Great Questions Expedite Your Deals

Posted May 10, 2017

Many times we look at the questions we ask in an informational context or; We kid ourselves into thinking great questions must be asked to “find the pain”. I created a FREE PDF to hopefully show you a different perspective. You can download it for FREE, by clicking HERE. By the way,there’s so much more … continue reading »

A Huge Mistake That’s Costing You Business (Please Read)

Posted May 10, 2017

Many of us were force fed a half truth that has cost the sales profession billions of dollars! We all were taught to; “Look for the pain” While pain is the single biggest motivator for change, going into a meeting and probing only for pain is sales malpractice. Contrary to what we’ve been taught, pain … continue reading »

Why Your Testimonials Should Turn (Some) People Away

Posted May 8, 2017

A few days ago, I shared a blog post on how to make your testimonials more legitimate. I held off on one other thought because I felt it deserved it’s own post. I’m going to warn you that this idea is going to seem a tad counterintuitive, but hear me out anyway. Ready? A good … continue reading »

Richie’s Story and The Power Of A LEGITIMATE Testimonial

Posted May 6, 2017

I’m a firm believer in the power of testimonials but; Not so much in the power of the questionable testimonials I see on many people’s sites. What makes a testimonial questionable? The main thing that makes me question a testimonial is the name of the person giving it. Like “Richie D, Massapequa, NY” “Richie D” … continue reading »

3 Reasons Why We All Need A Coach

Posted April 30, 2017

For many years I thought coaches were displaced business folk, who needed to pay the bills, and then had a revelation that ended with “I know what I can do; I’ll coach!” Several  years back I changed my thinking and miraculously enough, my results changed too! Here are 3 reasons why I think getting a … continue reading »

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