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What Every Sales Rep Needs To Know About Their Client's Needs

Posted December 2, 2016

  You don’t need me to tell you that your client’s needs constantly change but; You could probably use a reminder that you might not be as aware of their needs as you’re given yourself credit for. Here’s why; When we’re “courting” a potential client, we conduct a thorough needs analysis. Sadly, for most reps, that’s … continue reading »

How To Competitor-Proof and Grow The HECK Out Of Your Book Of Business

Posted December 1, 2016

You’re sitting on a gold mine! And you’ve busted your behind to have the accounts you have but; That doesn’t mean you can’t grow that business and; It doesn’t mean that your competitors aren’t looking to come eat your lunch! That’s why I’ve put together a special webinar on Thursday, December 15th, at 11:30 am EST. … continue reading »

The 3 Drivers Of Sales Success And A Reality Check!

Posted December 1, 2016

This is one of those posts where we could have easily kept adding things to a list and ended up with a mammoth list of things you need to do to be successful in sales. I thought it might be better for me to put on my Captain Obvious cape and break it down to … continue reading »

When Prospects Are Undecided

Posted December 1, 2016

If you haven’t registered for our How To Close The Undecided Prospect webinar, now might be a REALLY good time! Why? Because the webinar is today at 11:30 am EST and the good news is that we’ll send you the replay if you can’t make it! Otherwise . . . Here’s what you’re about to miss . … continue reading »

Would You Close More Under These Circumstances?

Posted November 30, 2016

Imagine, getting an audience with someone who has a 400% higher probability of buying from you, in the VERY near future. Now imagine being able to get the RIGHT people into that meeting WITHOUT making someone feel like you completely went around them. Then you establish your authority and expertise as well as set the … continue reading »

How To Win The Sale When Things Get Competitive

Posted November 29, 2016

What do you do when you learn that you and your competitor(s) are competing for the same account? For starters, you can lay landmines! A landmine is something you leave behind that educates the prospect and forces your competitors to play a more defensive game. Its also something that forces your competitor to expose their … continue reading »

How An "Orange" Will Disrupt An "Apples To Apples" Comparison

Posted November 23, 2016

The world you and I sell in is not only competitive, it becomes more and more competitive each day. The challenge with that, is that it becomes more and more confusing for the buyer and, oftentimes, they make the WRONG decision. So how do we help them make the right decision? By throwing in an … continue reading »

Sometimes "Later" Becomes NEVER

Posted November 20, 2016

Every year, during the first week of January, my inbox explodes and my phone damn near does the same thing. Luckily I make enough opportunities on my own to cover the other 51 weeks but that week in January is really special. It’s a week when sales reps believe in the freshness of the new … continue reading »

Paul Castain
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