Paul Castain's Blog

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I'm Not Going To Wait Until Tomorrow To Say This!

Posted November 23, 2013

Sunday marks the 5 year anniversary for this blog and I want to thank you! Thank you for reading it, commenting, sharing it with your friends but most of all; Thank you for helping me embrace my purpose and as a bonus . . . Leave a  job as a Vice President to get my … continue reading »

A Shocking Stunt Pulled By A Veteran Sales Rep!

Posted November 21, 2013

A few years ago, I had a special guest lined up to speak to a group of aspiring sales rock stars I was responsible for training. He had an impressive record in the printing industry having consistently sold over 7-8 million dollars each year. At that point, he had over 30 years of printing experience … continue reading »

6 Ways To Get More Call Backs

Posted November 20, 2013

Let’s face it, our prospects aren’t the easiest people to reach! I know there are many of you who won’t leave a voice mail which I feel only reduces your chances of contact even further. So what’s an aspiring sales rock star to do? Well for starters you can try these 5 ideas! 1) Utilize … continue reading »

3 Deadly Traps To Avoid With Your Prospects

Posted November 17, 2013

If you haven’t figured it out by now, I’m a firm believer in working a process during my face to face prospect meetings. I do this for a variety of reasons: 1)    I don’t want to get into a price discussion prematurely. “Prematurely” in this context is before we’ve had an opportunity to create value. … continue reading »

How To Leverage The “Know, Like and Trust” Thing

Posted November 11, 2013

Sometimes we say things so often in sales, that quite frankly, we’re saying it more than “owning” it. Like that whole “People do business with people they know, like and trust” thing. It makes sense. Might even illicit an immediate, AMEN from the aspiring sales rock star but . . . How do you actually … continue reading »

A Cool Way To Get Someone Off The Fence

Posted November 7, 2013

It was almost 2 years ago that I was considering a specific CRM for my business. I had a nice chat with the sale rep. Exchanged a few emails and then . . . I went “M.I.A.”! I got caught up in a few things, and this was no longer a priority . . . … continue reading »

Are There Masses, Asses & Classes On Your Sales Team?

Posted November 1, 2013

I once met a rather hard core sales dude who was mentored by another hard core sales dude. One day he shared a philosophy he felt to be appropriate with regard to hiring sales reps. “Paulie (my maiden name) you bring them in by the masses, put them through classes and if that doesn’t work … continue reading »

Uncle Paul And The Graveyard Lesson

Posted October 31, 2013

It was almost 27 years ago to the day that I agreed to meet my guitar teacher at a local cemetery! I thought it was a tad odd, but I was really into Ozzy at the time and thought  communing with the dead might give me some musical insight. I was wrong! In fact (pinkie … continue reading »

The Question That Stumps Too Many Sales Professionals

Posted October 31, 2013

There’s a question that I’ve been asking participants in my training programs and it immediately changes the tone. The room typically goes fairly silent, eye contact is usually broken and for about 30 seconds or so; it gets a tad awkward. Before I tell you what the question is, I don’t think for one minute, … continue reading »

Paul Castain
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paul@yoursalesplaybook.com

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