Paul Castain's Blog

How To Leverage The “Know, Like and Trust” Thing

Posted November 11, 2013


Sometimes we say things so often in sales, that quite frankly, we’re saying it more than “owning” it.

Like that whole “People do business with people they know, like and trust” thing.

It makes sense.

Might even illicit an immediate, AMEN from the aspiring sales rock star but . . .

How do you actually attract a prospect who knows, likes and trusts you?

Today . . . we’re going there!

Here’s What You’ll Gain By Listening Today . . .

A lesson from every personal relationship you have today.

A cool way to “map” your communication for messaging that’s more impactful.

How most buyers tend to get to know you today.

How you might want to add social networking to your calling strategy for a more effective sales mix!

How to watch for and leverage a little something, something called “social clues”.

One surefire way to be more likeable without selling out and being a fake.

The 6 ways people judge you.

How to demonstrate your expertise and become more trustworthy in the process

Download this episode (right click and save)

Note . . .

At the end of the podcast, I mention the early registration discount for our upcoming, online sales program. Click here to snag your $50 discount and reserve your seat!

Paul Castain
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paul@yoursalesplaybook.com

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