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The $250,000 Story

Posted May 1, 2022

There’s a very specific story that I’ve been sharing with prospects that has generated over a quarter-million dollars for me in revenue. I share it in this week’s episode of The Sales Playbook Podcast! Right click here to download this episode or listen via the audio player below or your favorite podcast platform. Please read … continue reading »

This Prospecting Tactic Will Instantly Set You Apart

Posted April 8, 2022

There’s a tactic I’ve been teaching in our sales course that’s been getting amazing results! Please allow me to introduce you to the “Potato Chip Demo” This is where you record a super brief Webex highlighting a feature/benefit your prospect should find value in based on your research, prior phone/email exchanges, etc. IMPORTANT: Make it … continue reading »

Good? Bad? Ugly?

Posted April 6, 2022

Not sure if its a good, bad, or flat out ugly situation but; Now that the first quarter is officially over, how did you do? Here are a few resources to help you in Q2! Need some fresh ideas? click HERE To improve your prospecting skills, please click HERE. To improve your closing skills, please … continue reading »

How To Drive A Selling Point Home

Posted March 28, 2022

When it comes to describing all those bells, whistles, and the things that make your solution different; Context is the vehicle that can really drive the point home! There are two flavors to this “context” thing; Reduce To The Ridiculous Expand To The Extreme Reduce To The Ridiculous One way to “reduce to the ridiculous” … continue reading »

Yet Another Simple Way To Set Yourself Apart From Your Competitors

Posted March 27, 2022

Not sure if its a curse or a blessing, but; I’ve always sold in industries where there were way too many competitors competing for the same chunk of business. How can you possibly show someone you’re different from ALL the other choices? In this week’s episode of The Sales Playbook Podcast, I’ll share how I’ve … continue reading »

Paul Castain
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