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In Pursuit Of The Jerry MaGuire Hug

Posted December 6, 2011

Do you remember the ending of Jerry MaGuire when Jerry and his client hug? They were both equally happy about a multi million dollar NFL contract Jerry put together on behalf of his client. When you travel the road Jerry and his client traveled, and you come through at that level, you’ve ascended above a … continue reading »

I’m Going To Make A Note . . .

Posted December 5, 2011

The other day I was making my way towards a busy line at the bank when a woman started to cut me off. In that instant I remembered that it’s the holiday season and stepped aside and said “After you Ma’am.” I made a mental note. Over the weekend, I found myself racing and trying … continue reading »

What’s Your Plan Once You’ve Connected Via A Social Network?

Posted December 4, 2011

Pop Quiz: What’s your game plan once someone accepts your social networking invite? Do you just leave it to chance while you race off to invite the next “connection”? Or . . . Do you launch immediately into your best infomercial? Sorry for the Monday morning reality check but I’m willing to bet that most … continue reading »

I Really Wanted This!

Posted December 1, 2011

It’s a rather troubling feeling to wake up each morning knowing you could be more than you have become. Add to it this feeling of urgency to do something with your life . . . but what? This was me for the better part of my adult life. Yes, I had risen from the proverbial … continue reading »

Should We Continue To Court The Rude?

Posted November 30, 2011

There’s a famous story that the late David Ogilvy told regarding his early years in advertising. Please allow me to paraphrase . . . He had an appointment with some obnoxious ass, who said something along the lines of “You will be given 3 minutes to offer your pitch. At the end of the allotted … continue reading »

Fat Guys Get Better Cell Reception!

Posted November 30, 2011

I went to Starbucks this morning to get some work done and to grow my hair back via large doses of caffeine. Low and freakin behold I come across two “Pacers” on their cell phone. Time Out . . . I bet you don’t know what a “Pacer” is. A “Pacer” is someone who walks … continue reading »

The Rarity Of The Proactive Idea

Posted November 30, 2011

When was the last time you offered an idea to one of your clients? Many times (actually too many times) we only offer our ideas when there’s an active order on the table. When the proverbial meter is running! Even then, we might only think within the confines of our product or service. Don’t ever … continue reading »

Why I Authored A Social Networking E-Book

Posted November 28, 2011

Last week, I made a bold move and authored a 90 page E-Book on social networking. I didn’t write it because I felt I could become the next internet millionaire nor did I write it because I expected any degree of fame to come from it . . . I wrote it because there’s an … continue reading »

My Thanksgiving Tale

Posted November 22, 2011

My driveway seemed quite a bit bigger that morning back in 1995. I remember stopping dead in my tracks when it hit me that both my cars had been repossessed. My world fell apart that day and left me without my cars, my business, $60,000 in debt and without any degree of self esteem. With … continue reading »

How Do You Define Social Networking?

Posted November 22, 2011

Believe it or not, this is a very deep question because . . . For some, they define social networking as a complete waste of time. For others they define it as a substitute for picking up the phone and calling prospects Others define it as a race to get the most followers or tweet … continue reading »

Paul Castain
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