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FREE Cold (Actually Warm) Email Templates!

Posted July 16, 2024

I have 3 email templates that have been generating a ton of appointments for my coaching clients. These 3 email templates are part of 4 simple steps YOU can take to get similar results, and; You can download them for FREE by clicking HERE You get the first step (and the first free email template) … continue reading »

I WON’T Open Your Cold Email If I See This!

Posted July 16, 2024

I want to share something that appeared in my inbox minutes ago, and; It’s the type of email that I will NEVER even open. First, here’s how the preview text appeared; The preview text tells me that they are sending me the exact, same, email, that I had zero interest in a few days ago. … continue reading »

6 Ways To Use “No-Oriented” Questions In Your Sales Cycle

Posted July 15, 2024

In this week’s episode of The Sales Playbook Podcast, we’re going to explore 6 ways to use Chris Voss’s “No-Oriented” Questions. And you’ll want to steal the cold calling scripts and email templates I share. I won’t tell anyone! Right-click here to download this episode or scroll down and listen via the handy/dandy audio player. … continue reading »

The Trap That’s Waiting For You In The Second Half Of 2024

Posted July 8, 2024

The 3rd and 4th quarters are by far THE most misleading for sales reps and there’s a HUGE trap you’ll want to avoid, but; It’s something you have to adjust immediately or you’ll pay dearly for it! Right-click HERE to download this episode or listen via the handy/dandy audio player below. Did you ever wish … continue reading »

15 New Prospecting Tactics

Posted July 5, 2024

I wonder how many times a week decision-makers are exposed to phrases like “The reason for my call today is . . .”, “Do you have 27 seconds so I can tell you about . . .” “I hope this email finds you well”? Then there are the “bump” emails where you “Just wanted to … continue reading »

A Sobering Thought About Prospecting

Posted July 1, 2024

I remember getting a cold call from someone and they asked me if they could have “27 seconds” of my time. I remember thinking, “This is getting really old with this 27-second thing”; That was at least 4 years ago and sales reps still think this is fresh and exciting. I remember getting a cold … continue reading »

A Cold Email Tactic Worth Trying

Posted July 1, 2024

I came across a new/newer prospecting tactic involving cold emails. All you need is your smartphone and a free app like Canva or I use something called “WordSwag”. Have someone take a picture of you (Not a fan of “selfies”) and then use your app to turn it into an appropriate meme, like this one … continue reading »

How To Sell To The Undecided Prospect

Posted June 13, 2024

“Between 40 percent and 60 percent of our deals end up stalled in no decision limbo” That’s a direct quote from the extensive research conducted by Matt Dixon and Ted McKenna, but; What do you when you find yourself in those situations where the prospect is continually stalling or worse yet; They’ve “ghosted” you? On … continue reading »

The WARM Email That Blew My Mind!

Posted June 9, 2024

I came across a warm email tactic (and template) that blew my mind and in this week’s episode of The Sales Playbook Podcast, I share it all, step, by step. Oh, and it’s so incredibly simple to do and costs nothing! Click HERE to download this episode or listen via the audio player below. Did … continue reading »

The “SpongeBob” Email Tactic

Posted June 5, 2024

There’s a cool email tactic that Skyler has been using to dramatically increase email responses, especially; When he’s been “ghosted”! Here’s the tactic; When he’s in a situation where he’s sent someone multiple emails without a response; He “bumps” (resends the email from the sent folder) with this SpongeBob gif; I like this because it’s … continue reading »

Paul Castain
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paul@yoursalesplaybook.com

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