Play #3 A Different Perspective From Mr. Edison!

Posted December 12, 2008

There are volumes of sales books that reference the famous story of how Edison failed more than 9,000 times before cracking the code to inventing the light bulb! The lesson is obviously to stick with it and no matter how many no’s we get there is surely to be a yes just around the corner. … continue reading »

Play #2 The Sanders Study Of Persistence

Posted December 6, 2008

We’ve all heard the statistics that it takes 5-9 touches in order for a prospect to feel comfortable enough to take an appointment with us. Whenever I address a group of sales professionals I ask them if they feel the numbers are accurate and very few seem to agree. Some tell me less, some tell … continue reading »

Play #1 Differentiate Or Die!

Posted November 24, 2008

According to fastcompany magazine the average consumer is exposed to over 3,000 ads per day, abcnews.com tells us that there are well over 170 billion (yes billion with a “b”) emails circulating worldwide each and every day! Add that to all the phone calls, voicemails and interruptions our average decision maker deals with daily and … continue reading »

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