How To Send A Cold Email That Actually Adds Value

Posted August 1, 2019

Unless you’re a complete sales rock star, you’re going to be sending a potential client several emails; BEFORE they even know who you are, let alone grant you an appointment! The problem with the vast majority of sales emails is that they are just that; Sales Emails! So if we all agree that you’re going … continue reading »

It’s Time To Bring Prospecting Into The 21st Century!

Posted July 31, 2019

Most sales reps weren’t properly trained to leverage the phone. They know they’re supposed to research but don’t know WHAT they should be looking for.There are also those who spend either no time researching or way too much time. There are those who don’t know how to warm up the call by leveraging additional forms … continue reading »

How To Monitor Your Prospects and Competitors On LinkedIn

Posted July 30, 2019

There’s a feature on LinkedIn that sales people need to pounce on immediately. It’s been around for a while and yet; Most people miss it completely. It’s the “Follow” option and its about to become your new best friend! Let’s say you want to approach John Jones at the ACME Widget Company. I’m hoping as … continue reading »

How Much Time Do You Really Have To Hunt For New Business?

Posted July 29, 2019

If you’re like most of the reps I speak with; You really don’t have a lot of time to hunt for new business. Why? Because you have existing accounts that you’re servicing and trying to grow. You have fires to put out. Administrative tasks. Internal/external meetings. And the list goes on and on, but; The … continue reading »

3 Ways To Prospect More Consistently

Posted July 29, 2019

One of the biggest challenges we have in sales is prospecting consistently instead of sporadically. In this week’s episode of The Sales Playbook Podcast, we discuss 3 really simple ways to ensure that you’re keeping up on your prospecting appearances. Right click HERE to download this week’s episode or listen to it on the handy/dandy … continue reading »

Tactics and Templates For BETTER Prospecting Results

Posted July 26, 2019

I’ve put together a special download to help you up your prospecting game. There are over 100 ACTIONABLE tips, 5 cold calling templates, 35 cold email templates, 15 social selling templates, a bonus eBook, and lots of extras! Here’s what I have planned for you;   Session 1 Cold Calling 30 ways to find potential clients who have a … continue reading »

2 Nonnegotiable Rules If You Want BETTER Prospecting Results

Posted July 25, 2019

I have two really simple rules when it comes to my prospecting time. RULE #1: Once I Schedule It, I Treat It Like Any Other Appointment! That means that barring an emergency, I absolutely WON’T break that appointment and; In the rare instance that there’s an emergency, I reschedule the appointment with myself (to prospect) … continue reading »

Paul Castain
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