Castain’s Objection Busters Resource

Posted November 7, 2018

  There are two keys to a BETTER cold call; According to Leap Job, the AVERAGE success rate of a cold call is only 2% and don’t you dare blame the cold call for that! The problem is that the AVERAGE sales rep misses 2 critical components; 1) How to make the cold call more … continue reading »

You WON’T Want To Miss This

Posted November 6, 2018

If you’d like to get a few more deals across the finish line BEFORE year end; Make sure you’re signed up (to either join us live or to receive the replay) for our How To Expedite Your Deals BEFORE Year End webinar. We’re about to close out registration so you’re going to need to act … continue reading »

A Subtle Question That Expedites Deals

Posted November 6, 2018

How can we expedite our deals; WITHOUT coming across as desperate and WITHOUT annoying the hell out of our prospects Here’s something really simple you can do during your initial meeting; Get a firm commitment on WHEN delivery, launch, implementation, etc is to happen and then; Work backwards subtracting your turnaround time! For example, if … continue reading »

What To Do When Your Prospect Goes Silent

Posted November 5, 2018

There’s nothing more frustrating than having a productive meeting (or meetings) with a prospect only to have them disappear; Never to be heard from again! So what do you do when a prospect goes silent? Are They Worth Pursuing? When people play “hard to get” our inner competitor goes into overdrive to get (what appears … continue reading »

BETTER Questions Are The Answer To A Smoother Sales Cycle (Especially In The Fourth Quarter)

Posted November 3, 2018

When you’re competing for an account, there are certain questions you SHOULD be asking, that will help narrow the playing field (without badmouthing); Are you asking those questions? There are certain types of questions that demonstrate your expertise to your clients and prospects; Are you asking those questions? There are questions that serve as insurance … continue reading »

A Great Question ISN’T Asked Solely For Informational Purposes

Posted November 2, 2018

Many times we look at questions solely as a way to get information but; There’s quite a bit more! Great questions allow YOU to take control of the conversation without being controlling or manipulative. Great questions jump start emotions. Emotions get prospects off the fence. Great questions lead your prospect on a path of self discovery instead … continue reading »

Paul Castain
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paul@yoursalesplaybook.com

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