Negotiations Start Long BEFORE The Actual Negotiation

Posted October 19, 2017

When I was a VP for a major printing company, I was looking into assessments for our sales force. There was one that stood high above the other companies and it was approximately $250. I would have gladly paid it too but instead; I ended up paying about $25 each. That wasn’t a typo; I … continue reading »

Negotiate Like A Pro

Posted October 19, 2017

Losing A Deal Because You DIDN’T Know How To Play The Game SUCKS! And so does leaving money on the table! On November 2nd at 11:30 am EST, I’m going to be hosting a webinar that could not only save you money but could actually make you money! It’s called Negotiate Like A Pro and … continue reading »

Last Chance To Join Us Today (Timely, Please Read ASAP)

Posted October 19, 2017

If you’re planning on joining us for our 20 Psychological Tactics That Drive Sales webinar; NOW would be an ideal time to sign up! Why? Because we’re about to shut the doors and close out registration and it would really suck if you missed this! Here’s what you’re about to miss; How To Access Peak Performance States Regularly … continue reading »

Cutting Super Close (Please Read ASAP)

Posted October 18, 2017

If you’re planning on joining us for our 20 Psychological Tactics That Drive Sales webinar; NOW would be an ideal time to sign up! Why? Because we’re about to shut the doors and close out registration and it would really suck if you missed this! Here’s what you’re about to miss; How To Access Peak … continue reading »

Procrastination . . . The Ultimate Thief Of Time!

Posted October 18, 2017

According to a report released by YouGov the average person loses approximately 55 days per year due to procrastination. When I read things of this magnitude, I tend to get a tad skeptical and just in case you do too; What if YouGov is totally full of sh*t and its more like half of that? … continue reading »

Persuasion, Psychology and Getting Inside Your Prospect’s Head

Posted October 16, 2017

This Thursday, October 19th, we’re going to take a look inside your prospect’s thought process from how they judge you to how they doubt sales reps in general. We’ll talk about things like how to use 2 really powerful psychological tactics in a cold email to 12 ways you can put a skeptic at ease. I’ll show … continue reading »

How To Use Context To Accentuate Your Selling Point

Posted October 16, 2017

When it comes to describing all those bells, whistles and the things that make your widget different; Use context to really drive the point home. There are two flavors to this “context” thing; Reduce To The Ridiculous Expand To The Extreme Reduce To The Ridiculous has been around for a while and quite frankly, there … continue reading »

The Things We NEVER Talk About When It Comes To Testimonials

Posted October 15, 2017

There are these things in sales that we know we SHOULD do but we’ve never really thought about why (beyond the obvious). And heck, there are things we just aren’t talking about, but should, when it comes to testimonials! In this week’s episode of The Sales Playbook Podcast, we dive headfirst into this topic and; … continue reading »

Paul Castain
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