You’ve connected on LinkedIn . . . Now what? What do you say and when should you say it? Oh, and for the gold star, how do you nurture that “connection” into a full fledged client? The short answer is that you need to create a communication plan; Right from the word “Hello” I have … continue reading »
Barring any “Buy from me” messages on LinkedIn, what typically happens after you accept someone’s invitation to connect? Nothing, right? Well that’s just silly! Why invite someone to connect and never say a word to them? “But Paul, I don’t know what to say!” How about “Thank you” as in . . . “Thank you … continue reading »
You’d probably think that the worst thing you can do after connecting on LinkedIn is launching into a pitch, right? There’s actually something more dangerous and actually more prevalent; Connecting and then doing nothing! And that, ladies and gentlemen is what the vast majority of people do on LinkedIn; Connect and then focus their time … continue reading »
On the surface, you and your competitors look and sound the same until; You clearly articulate your difference but; There are lots of things tugging at your prospect’s attention span, that can easily help them forget. That’s why repetition is key and; You need to premeditate when and where you will reinforce your key selling … continue reading »
I’ve never been a big fan of lowering price to win a deal; I bet you’re thinking its because, like you, I enjoy making as much money as I possibly can? Well that and . . . 1) “It isn’t fair to my other clients who pay full price!” I put that one in quotes, … continue reading »
This time of year, we obviously want to get EVERY deal across the finish line as quickly as possible but; We don’t want to come across as desperate and needy and; We don’t want our prospects to feel like we’re Don Corleone making them a deal they can’t refuse! This week on The Sales Playbook Podcast, … continue reading »
What are you going to do, RIGHT NOW, to get MORE deals in the pipeline and; EXPEDITE the deals you’re working on; BEFORE the holiday season hits and; Everyone starts mentally checking out and telling you to; “Call me back AFTER the holidays” One way, is to get a firm commitment on WHEN delivery, launch, … continue reading »
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The “secret” to better relationships with your prospects and clients is actually very simple. Its so simple, that you’ll want to dismiss it, so let’s make a pinkie promise that you won’t. Ready? In order to have a better relationship you need; Better communication and; In order to have better communication; You need to be asking … continue reading »
There are so many things that could be considered a “competitive edge”, but unfortunately, they can also be duplicated. We’ve seen this with technology, chains of stores that once dominated the market, and even companies that claimed to have the lowest price . . . Until someone else came along and found a way to do … continue reading »
I look forward to hearing from you!
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