5 Common LinkedIn Mistakes That Cost You Business

Posted October 2, 2017

In the 9 years that I’ve been on LinkedIn, I’ve seen (and made) some EPIC mistakes. Here are the top 5 in no particular order . . . Connecting With Someone and Then Doing NOTHING! In the 9 years that I’ve been on LinkedIn, I’ve seen maybe 5% of my network, make any attempt to keep … continue reading »

5 Crazy Examples Of Why LinkedIn NEVER Works For Some People

Posted October 1, 2017

I have 5 absolutely crazy examples from LinkedIn that truth be told, the vast majority of people are actually doing. There’s also a cool freebie for the taking! Think I’m bluffing? Then I triple dog dare ya to give this week’s episode of The Sales Playbook Podcast a listen! Download this episode (right click and … continue reading »

The Key To A BETTER Sales Kick-Off Meeting

Posted September 29, 2017

We’re rapidly approaching the time of year when sales teams get together for their sales kick-off meetings. Here are a few quick thoughts to help you plan a sales kick-off that kicks ass! Talk About Sh*t That Matters To Your Team How do you know what matters to them? How about asking them. I know, … continue reading »

Thank God I Had A “Plan B”

Posted September 28, 2017

9 years ago I decided to do something that took me way outside my comfort zone! I decided to actually start utilizing LinkedIn. This was after I had quit the site because I didn’t see the point. But then I decided to return because I wanted to write a book and thought it might help but; I … continue reading »

How To Get A Much BETTER Response Rate From Your Social Network

Posted September 26, 2017

One of the biggest complaints I hear about social networking efforts is a lack of response. And I know you’re thinking “Don’t they call it a “SOCIAL Network”? As crazy as that is, there’s a way to dramatically increase your response rates via your social network. Before I get to the main technique I want to … continue reading »

Why LinkedIn vs Cold Calling Is The WRONG Question

Posted September 24, 2017

For several years now, I’ve witnessed an absolutely useless debate pitting the cold call vs LinkedIn or cold calling vs “social selling”. In this week’s episode we explore why this is the absolutely WRONG question to be asking and why you might want to seriously consider BOTH. Download this episode (right click and save) How … continue reading »

Paul Castain
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