A HUGE Lie That Sales Reps Tell Themselves

Posted December 17, 2015

When you train people for a living . . . you hear some interesting perspectives. You have some who feel training is a punishment as in “I’m making my numbers. Why are they making me do this?” You have others who think sales is just blocking and tackling and therefore training of any kind is … continue reading »

There's Still Time To Improve Your Emails BEFORE Year End!

Posted December 16, 2015

That email you’re about to send is pretty much doomed! Why? Between the incredible amount of amount of emails being sent and received each day  and the fact that the recipient is crazy busy, they’re going to make a split second decision. A split decision as to whether or not your email is worthy of … continue reading »

Two Questions To Answer BEFORE Sending An Email

Posted December 15, 2015

In this week’s episode of The Sales Playbook Podcast, we explore two really critical questions, you need to answer, BEFORE firing off your next prospect email. Answering these two, simple questions, will help you . . . -Add value and purpose to your communication -Keep you on point -Help you change up your communication so … continue reading »

5 Reasons Why Potential Clients Disregard (And Delete) You

Posted December 15, 2015

Reason #1: Your buyer has way too many things on their brain and you simply aren’t catching their attention. They are exposed to over 3,000 advertising messages per day according to FastCompany Magazine They send and receive over 100+ emails daily according to Radicati Group They are interrupted 7 times per hour according to Wendy … continue reading »

What To Do When Someone Doesn't Respond To Your Email

Posted December 14, 2015

Pop Quiz . . . You send an email, to someone you’ve never spoken with and they don’t respond. What’s you’re next move? If you replied, “I forward the original email with a comment like ‘What are your thoughts?’” please hang your head, because that’s exactly what you SHOULDN’T do. Why? a) It lacks creativity … continue reading »

2 FREE Email Training Sessions

Posted December 14, 2015

We send a ton of emails to potential clients but . . . Sadly, most of them take a bullet and our email quickly goes to the land of the deleted! I have two FREE audio sales lessons to help you take better control and create greater IMPACT. The first lesson deals with 5 really … continue reading »

A Huge Sales Messaging Mistake And How To Avoid It

Posted December 13, 2015

There’s an absolutely, all caps HUGE mistake many sales reps make when it comes to their sales messages! In this week’s Quick Sales Tip, we’re going to address it, head on, and show you how to immediately stand out from your competitors (the ones still making this mistake) So go ahead, and give this a … continue reading »

The 5 Holiday Cards Every Sales Rep Should Send

Posted December 12, 2015

Let’s get the obvious one out of the way first. Your clients: You would think this was a no brainer and yet, many people miss this one completely! For some, it’s an “I’m too busy” thing. For others it’s a “bah humbug. I don’t get into the holidays” attitude. And there are other people who … continue reading »

A Little Extra Effort While The Rest Of The World Slacks

Posted December 11, 2015

I’m getting up a little earlier tomorrow (Saturday) morning to put in a little extra time on my sales efforts. The reason why I’m doing this (and the reason why I’ve been doing this for the last several weeks) is because things are slowing down out there and I refuse to “check out”, this early … continue reading »

Paul Castain
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