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This week’s FREE sales lesson has been waiting for you. Have you downloaded it yet? Here’s what you’ll gain by listening to it . . . 1) A 3 step formula to dramatically improve your phone skills 2) 3 ways to develop your phone chops 3) How to dramatically improve your messaging to prospects So go … continue reading »

Like you, I work hard for my money. One of the things that really gets under my skin, is when I end up paying full price for something because nobody told me there was an awesome sale going on. I’ve actually had people tell me, point blank, that if I had bought something a few … continue reading »

In this episode of The Sales Playbook Podcast, I outline several ideas to help you improve your phone skills! Here’s what you’ll gain by listening to this FREE sales lesson . . . 1) A 3 step formula to dramatically improve your phone skills 2) 3 ways to develop your phone chops 3) How to dramatically … continue reading »

A friend and I finished our dinner and we headed out to the “Castainmobile”.  I asked him if we could make a quick stop at the grocery store and with a nod of his head, we were on our way. Once we were properly armed with our shopping cart, I confessed that we weren’t there … continue reading »

Do you believe that there’s always room for improvement with regard to our sales skills? I’m here to tell you that its a complete crock of sh*t . . . If you answer “YES” to a questiont like that; And then you shut off other ideas in sales that can make you better! It’s also a … continue reading »

I typically send an audio lesson out on Sundays but decided to scale things back recently. I thought this might be a really cool “Plan B”. There was an interesting scene at the beginning of the sales classic Wall Street. Marv turns to Bud Fox and says . . . “Bud, you forgetting something? “The … continue reading »

If you own a business, I have a really cool, FREE resource for you, and it’s brand spanking new! I just started a new entrepreneur’s community on LinkedIn and I expect this to be just as awesome as the last community I started which now has over 52,000 members! Paul Castain’s Entrepreneur’s Playbook is a … continue reading »

For the last 18 months I’ve really been second guessing all the things I give to my audience. I mean, I have written over 1500 blog posts, created 200 audio sales lessons, I’ve created a LinkedIn community with over 52,000 members, I regularly send free resources to my LinkedIn network and then there are the … continue reading »

  Here’s a cool way for you to start looking at the wonderful world of prospecting. Once you read it, I would invite you to download it HERE and put that bad boy by your phone to serve as a constant reminder that; Everyday . . . A new business is born that requires your product … continue reading »

  There have been numerous studies (and debates too) about the proverbial “best days” to call a prospect. I’m confident that in the time we spend debating that, we probably could have just sold something instead. I’m also confident that a parallel debate goes on each day (internally) when we find a kazillion reasons NOT … continue reading »