How My E-Book Paid Off

Posted February 22, 2012

Back in November, I launched Paul Castain’s Social Networking Playbook which is a 90 page social networking E-Book I put up for sale here on my website. While I sold quite a few . . . the sale of the E-Book wasn’t the pay off! That was never the plan! The payoff has been that … continue reading »

The Key To Being A Sales Rock Star

Posted February 20, 2012

The key to our own rock stardom rests our ability to make others look like rock stars. We do this by . . . Offering ideas that can help facilitate their individual quest for rock stardom With their boss With their customers With their shareholders With their internal customers With the public With their network … continue reading »

The Funny Things About Prospecting

Posted February 19, 2012

Make too many calls and you begin to sound mechanical and scripted. It can also burn you the heck out right quick.  Consider blocking calling sessions that never exceed 2 hours. When the session is done, move on to another sales activity. You can always come back to it later. Put all your eggs into … continue reading »

3 Ways To Understand Your Clients Better!

Posted February 18, 2012

Let’s face it . . . there’s no downside in having a better understanding of our clients particularly the things that we would label “pain points” and the opportunity we we often miss (because we’re focused too much on finding the pain) In this week’s podcast, I offer 3 very simple things for you to … continue reading »

2 New/Newer Sales Blogs Worthy Of Your Attention

Posted February 13, 2012

Today, I get to step down from my soapbox and point you towards two sales bloggers who have a tremendous amount of passion for what they do. Before I do, I want to let you know that I’m sort of breaking a personal rule of mine and I want to come clean about it with … continue reading »

Why Sales People Need To Get Involved In Social Media!

Posted February 12, 2012

Today, we’re going to be talking about why YOU need to get involved in Social Media! Notice how I didn’t say “Your company” or . . . “Your marketing department” This ones personal because its all about Y.O.U.! I present 3 compelling reasons why and I saved the best reason for last (and no I won’t … continue reading »

Misunderstanding The Good Attitude Thing!

Posted February 9, 2012

I truly believe that lots of people misunderstand and even put too much emphasis on the importance of a good attitude. For example, many people define a good attitude as simply being a positive thinker but isn’t that only part of this good attitude thing? For example, for me to succeed shouldn’t I also have … continue reading »

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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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