Category: Uncategorized

Sometimes getting started on our goals is difficult. We see a long road ahead and we get a bit discouraged. In this episode of The Sales Playbook Podcast, I offer a simple solution that will not only help you get started on your goals; It will help you get some immediate momentum! Right click HERE … continue reading »

Dr. Piers Steel did a 10 year study on procrastination. I know, you’re thinking “10 years? Did he put it off for 9 1/2 years?” but the good news is that he didn’t. He actually studied why we put things off. This shouldn’t shock you but; It’s fear. We simply don’t want to deal with … continue reading »

You call a potential client and they give you the old “send me your info” thing. While there are lots of posts that offer cute comebacks and how to “handle” these types of requests; What do you when the person on the other end of the phone insists? Instead of doing what everyone else would … continue reading »

This is the time of year when you really have to say “AMEN”. Why? Because that’s what you say at the end of a prayer and; Going into 2022 with a bunch of great intentions, positive thinking, and NO viable plan to make it happen; That’s a prayer! Would you like my plan to crush … continue reading »

I’ve always felt that the best way to deal with a phone objection is to avoid getting one in the first place. How does one do that, especially during a pandemic? Here’s a quick overview of why you’ve been encountering phone objections lately, and forgive me, but the world being in crisis isn’t the only … continue reading »

Whenever I chat with someone considering my sales program, I ask; “Who’s holding you accountable? Not just for the results, not just for the ‘numbers’, but for all the action items you need to get to the numbers?” Some tell me it’s their manager, but when I dig a little deeper, it usually turns out … continue reading »

Just out of curiosity, with all that’s going on in the world right now, do you think people are a tad more; Doubtful Skeptical Hesitant And even more likely to cling to the status quo while embracing a “wait and see” attitude? And that’s why you need to use social proof! What is social proof? … continue reading »

There are 3 super simple things you can do that will get your emails opened, read, and responded to. In this week’s episode of The Sales Playbook Podcast, we’re gonna go there! Right click here to download the episode, or scroll down to listen on the audio player. You can also listen to this podcast; … continue reading »

We’re living in a world with WAY too much noise! Think I’m kidding? Your email will be one of 121 emails (on average) the recipient will engage in per day. So what do you do when you get a shitton of emails? You do a really quick “at a glance” once over! One of the … continue reading »

What decision? A really important decision that will absolutely determine the success of that message; The decision to keep reading, or; Disregard and delete! Always lead with something relevant to the recipient, like; A challenge within their world that you can help them solve. A trigger event that you can assist with, and; While you’re … continue reading »