Do It Anyway!

Posted November 9, 2010

I was attending a break out session the other day at the Sales and Marketing 2.0 Conference when someone asked a question that quite frankly too many people are still asking. “What if my company doesn’t support the idea of Social Media?” Here’s a crazy idea . . . do it anyway! I’m not suggesting … continue reading »

What Are You Defaulting To?

Posted November 8, 2010

As many of you know, I checked an important item off my “Things To Do In 2010” list this summer. After a 21 year break, I decided to go back to studying the guitar and even located my old teacher. About a week ago, we were working on some improvisational skills and my teacher pointed … continue reading »

Selling A Second Chance!

Posted November 4, 2010

A friend and I finished our dinner and we headed out to the “Castainmobile”.  I asked him if we could make a quick stop at the grocery store and with a nod of his head, we were on our way. Once we were properly armed with our shopping cart, I confessed that we weren’t there … continue reading »

How To Avoid "Auto Eject" When You Prospect!

Posted November 3, 2010

So you pick up the phone and call that prospect you’ve been trying to get in to see. They answer and you hit them with your best shot only to get a “thanks anyway we’re all set” or a seasonal “call me after the holidays” or maybe, if you have someone who is a bit … continue reading »

75 Qualities Of Sales Rock Stars!

Posted November 1, 2010

A few days back I asked our readers “What are the qualities of a rock star sales person?” Between the responses on the actual blog and additional emails, I was able to compile a list of over 75 qualities and have prepared a cool PDF for you which we’ll discuss in a moment. If you … continue reading »

What Makes A Rock Star A Rock Star?

Posted October 28, 2010

Your boss approaches with that “I got an idea” look, only this time you don’t fake an “I gotta thing” response and you hear them out. They tell you that they are looking to expand the sales team and are writing an ad for the job boards. So far, they’ve been able to write the … continue reading »

Twitter . . . Its More Than "What's For Dinner"

Posted October 27, 2010

There comes a time with every tried and true cliché that even the mere mention of it becomes like nails on a chalkboard or even an annoying relative that keeps inviting himself over for dinner. I’d say we are rapidly approaching that point with a Twitter Fallacy that’s fit for a rumor mill on steroids. … continue reading »

A Painfully Simple "Value" Question

Posted October 27, 2010

Buried deep inside the “Who’d a Thunk It” file is a rather simple question that can make the difference between pass and fail. Do you talk about this elusive thing called “value” or do you demonstrate it? In what ways do you demonstrate your value? Do you personally demonstrate your value or do you rely … continue reading »

You're Too High Dude!

Posted October 26, 2010

With a title like that, I’m itching for a random drug test at work tomorrow but what the heck. Here are some situations where you might just be Too High! 1)    Too High With Regard To Decision Makers: From Day 1 in sales, we were taught that we should start with the highest level of … continue reading »

Your Lesson Needs To Be Discovered!

Posted October 26, 2010

So it’s the end of the day and you head back to your life. What did you learn today? What did you do well? What could use a little love? Most of all . . . What “lessons” have been deposited in your developmental bank account? Note: The balance doesn’t show until you acknowledge them! … continue reading »

Paul Castain
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