Category: Uncategorized

“What should I say in a cold email right now?” “How can I get the attention of a decision maker who never answers the phone?” “What are some appropriate prospecting tactics my team can use during Covid-19?” “Where can I get my hands on some appropriate email and phone templates that show sensitivity to all … continue reading »

There are 3 conversations that sales reps need to be mindful of and; Quite frankly, they WILL make or break your results. Think I’m bluffing? Then I triple dog dare ya to give this week’s episode of The Sales Playbook Podcast a quick listen! To download this episode, please right click HERE or you can simply … continue reading »

I had posted a link to my How To Prospect During Covid-19 download the other day and someone responded with; “Just pick up a phone.” While picking up a phone is certainly better than tapping out and writing this off as a bad time to prospect; It implies something that really worries me; That we … continue reading »

There are lots of things competing for your prospect’s attention under normal circumstances let alone during a global pandemic! That’s why repetition is key and; You need to premeditate when and where you will reinforce key points you want them to understand. Some ideas for you to ponder; What are some compelling reasons why a … continue reading »

This pandemic has hurt a lot of sales reps this year! In this week’s episode of The Sales Playbook Podcast, we discuss 3 ways you can get your sales back on track. To download this episode, please right click HERE or you can simply listen to it via the audio player below. You can also; … continue reading »

I’m sure it wouldn’t shock you if I told you that many people in business, mentally check out on Fridays, right? That’s why YOU should utilize “Friday Specific Messaging” in your prospecting cadence! And what is “Friday Specific Messaging”? Messaging that addresses things that your prospects are either thinking about, and/or experiencing on Fridays. Some … continue reading »

For the most part, there are 3 things that drive sales success; Hunting For New Business Retaining/Wowing Your Existing Clients Growing Your Existing Accounts On the surface, it might seem like just 3 things, but I’m sure we’ll agree, that there are lots of “little things”that go into each of those drivers. But if sales … continue reading »

One thing I tell my coaching clients is to; Always use what you’ve been given! For example; For some sales reps, the holidays suck because everyone is telling them to “call back after the holidays”. How can they use what they’ve been given here? The holidays give us an opportunity to change up our messaging. Decision makers … continue reading »

I’ve been referring to Covid-19 and the shut down of the economy as a “sucker punch” because we never saw it coming, but; What would you do if a second shut down were to happen? The other day, I offered 3 questions sales reps should have the answers to in order to navigate a second … continue reading »