I’ve always felt that the best way to deal with a phone objection is to avoid getting one in the first place. How does one do that, especially during a pandemic? Here’s a quick overview of why you’ve been encountering phone objections lately, and forgive me, but the world being in crisis isn’t the only … continue reading »

File this one under “Things we should have been doing all along” but; Now, more than ever, you need to position your solution in ways that can; Help your prospect with the reopening phase of business. Help your prospect/client generate revenue that they desperately need right now. Save money, that they can allocate to critical … continue reading »

In Session 2 of my Prospecting In The Weeks Ahead Program I had everyone complete an assignment that I’d like for you to do as well. Think about as many compelling reasons why a prospect should have a dialogue with you NOW versus AFTER Covid-19. When you get done answering that question, brainstorm it with your sales team. … continue reading »

I wanted to send you a quick reminder that TODAY is the last day if you’d like to gain access to the cold email templates, subject lines, and tactics. Here’s the scoop; I’ve put together 10 email templates, 10 subject lines, 10 softer call to actions, and 25 cold email tactics to help you get … continue reading »

Just out of curiosity, are you paying attention to not only what phase of reopening your business is in; But what phase your clients and prospects are in? My suggestion would be to take the time to think about what reopening means to your dream client and; Before you oversimplify this by just thinking; “Duh, … continue reading »

If I were to tell you that sales cycles are now longer thanks to Covid-19, you’d probably say “Duh”, and rightly so, but; The conversation could get interesting if I were to ask you; “But what are you doing about it?” Let’s take those cold emails you’ve been sending; Have you changed the “flavor”? Have … continue reading »

That Email You’re About To Send Is Screwed! Why? Between the amount of emails being sent and received each day (121 according to Radicatti Group), the fact that the recipient is crazy busy, and; Everything going on in the world right now; They’re going to make a split second decision. That means; Most emails will fail … continue reading »

I’ve never been a fan of “break up” style emails, especially during the prospecting phase. Why? Several reasons; They limit your options. Why would you close the door and cut off the ability to contact them again? In many cases, you’re giving up too soon. Case in point; I received 3 cold emails over the … continue reading »

If you’ve been reading my blog for a while, you know that I’m a big fan of using “evidence” in our sales process to reduce doubt, skepticism, hesitation, and even objections. Just out of curiosity, with all that’s going on in the world right now, do you think people are a tad more; Doubtful Skeptical … continue reading »

I hope you’ll join us this Thursday, June 11th, from 11:30 am – 12:30 pm EST for our How To Create AWESOME Sales Emails (Especially During Challenging Times) webinar. I’ve put together 10 Covid-19 appropriate cold email templates, subject lines, call to actions, as well as 25 tactics to help you get in front of … continue reading »