There are two email tactics that I believe will send the WRONG message right now. The first one is the old “leave a voicemail and follow it up, IMMEDIATELY with an email mentioning the voicemail.“ How does this send the wrong message? Well for starters you just interrupted someone (from what they’re doing) twice within … continue reading »

Please mark your calendar for one week from today (Thursday, June 11th) at 11:30 am for a special webinar I’ve put together to help you get better results from your sales emails! I’ll be sharing 10 Covid-19 appropriate cold email templates, subject lines, call to actions, as well as 25 tactics to help you get … continue reading »

I put together a FREE sales lesson to help you create a more effective cold email. The best part? The ideas that I share are super easy to implement. So go ahead and give it a listen and then; Try some or all of the ideas in the next cold email you send. Would You … continue reading »

According to studies conducted by both ConstantContact and MailChimp, the average open rate for a cold email is between 14% to 23% depending on the industry. Kind of sucky, no? Here’s part of the reason why; According to Convince and Convert, over a third of email recipients decide to click on email based solely on the … continue reading »

If you’re like most sales reps, it’s probably been a while since you took a hard look at the emails you’ve been sending. In this week’s episode of The Sales Playbook Podcast we talk about 8 super simple modifications you can make that will dramatically improve your results! Please right click HERE to download this … continue reading »

As much as you send a ton of emails, you have to acknowledge, that the people you’re trying to sell to, receive a ton more! Here are a few reasons why you aren’t capturing their attention; Your Emails Lead With Statements About Your Company Instead Of Things About The Recipient! The two most critical points … continue reading »

Your dream client doesn’t need another “In these uncertain times” or “We’re all in this together” email! They also don’t need an overly aggressive pitch, call to action, and while we’re at it; An insensitive approach to the follow-up emails in your cadence. Want to know how you can stand out right now? Take an … continue reading »

Unfortunately, I’m going to be sunseting my Covid-19 prospecting resource TOMORROW. I’m not doing this as a marketing stunt or to screw over lots of people who really need to download it; I have to do this because there’s a lot of support I offer between the weekly homework assignments and feedback, and just being available to … continue reading »

Did you know that according to BASEX we lose more than 25% (2.1 hours) of our work day to interruptions? Said another way; A productivity lose of 2.1 hours each day, = 68.25 days each year! Yep! Holy sh*t! Here are a few things you can do about it when you’re prospecting; For Internal Interruptions; … continue reading »