Here's Why Decision Makers Are Disregarding and Deleting Your Cold Emails

As much as you send a ton of emails, you have to acknowledge, that the people you’re trying to sell to, receive a ton more!

Here are a few reasons why you aren’t capturing their attention;

Your Emails Lead With Statements About Your Company Instead Of Things About The Recipient!

The two most critical points of an email, are the subject line and opening statement and while we could argue that the “call to action” is also important (which it clearly is), if you don’t hook them at the subject line and opening statement, you’re screwed!

Most reps lead with something about their company, instead of something about the recipient’s world.

What can you do to change that? Hint: Research better and open with your prospect’s favorite subject . . .THEM.

Your Email Lacks “Evidence”,

“Evidence” reduces resistance and doubt and if you FAIL to provide it, your email reeks of BS.

Things to consider: Social Proof, Facts, Testimonials, Stats, Before and After Pic, Embedded Video Demo. What “evidence” can you use?

You’re Using The Same “Flavor” and The Same Form Of Outreach.

Most emails (cold calls too) center around a message that screams “I want to sell you something” and “I’d like to set an appointment, set up a demo, a Webex, etc . . to sell you something”

If you’re going to “court” a potential client, you had better keep your “dates” interesting.

How about an email that contains a resource, an invite to an event, an email introducing them to someone who could buy from them or help them, An email where you simply ask them a question, an email congratulating them etc.

As far as communicating those messages, think beyond the email and consider other forms of outreach like: phone, LinkedIn, snail mail, drop offs, creative approaches, content, etc.

Again, like any “courtship” we can’t keep showing up offering the same “date”.

Your Email Fails To Provoke Thought.

One of the best ways to provoke thought is to ask a great question. Questions inspire thought, emotion, and inspire responses.

What questions can you ask to achieve this?

Your Email Is Way Too Typical.

Do you think it’s possible, that we all appear to be saying the same thing, and following the same email structure?

What can you do to be different?

What can you do to stand out?

Would You Like To Send A BETTER Email?

Join us for our How To Send AWESOME Emails (Especially During Challenging Times) webinar on June 11th from 11:30 am – 12:30 pm EST!

DURING THIS 60 MINUTE TRAINING YOU WILL LEARN:

25 tactics to get your sales emails opened, read, and responded to during Covid-19.
A Covid-19 specific messaging strategy that adds value while softening the “ask”.
10 subject lines that capture a decision maker’s attention. You’ll also get a bonus PDF.
10 different types of emails, that are appropriate to send during Covid-19. Oh, and I’m also going to send you the templates. You’re welcome!
How to use embedded emails to add a much needed human element to your emails.
One EPIC mistake, just about every sales rep makes, in the first sentence of an email.
10 call to actions that are more appropriate during the pandemic.
How to dramatically increase your response rate

Here’s What You Get . . .

(1) 60 minute, online training session

Webinar replay in case your can’t join us live or you’d like to come back for seconds!

PDF with 10 subject lines

10 Covid-19 Appropriate Email Templates

PDF With 10 Softer Call To Actions

Investment: $99

Paul Castain's Blog