There are some who believe that you need to be kind right now and give, give, give.
To some extent, they’re right, but;
The problem with “give, give, give” is that it creates a dynamic of “take, take, take” which means the recipient misses out on the benefits of your widget and you walk away with empty pockets.
But there’s another extreme that’s equally dangerous;
Carpet bombing prospects with sales emails.
That’s how you come across as insensitive and quite frankly;
A pain in the ass!
So what do you do when you’re trying to decide between two extremes that rate equally on the “that sucks” meter?
You find the middle ground!
I found it and I call it;
“One Off/One One Messaging”
And its so simple, you can start immediately!
Here’s how it works.
An “off message” is one with pure value, no ask, no sales pitch.
Like an idea, a resource, simply (and genuinely) asking how your prospect is doing and how you can help, introducing your prospect to someone they’d find value in knowing right now, etc.
An “on message” is a sales (not necessarily “salesy”) message with an “ask”.
With the “One Off/One On” approach you aren’t bombarding prospects with sales messaging, nor are you;
Becoming a full time charity giving, giving, giving.
And this approach DOESN’T even have to be “one off/one on”;
You could change the ratio to 2 or 3 “off” messages for every “on” message.
Make sense?
Now get out there and give it a try!
Download My How To Prospect During Covid-19 Resource
Here’s what you’ll gain access to;
Session I: 7 Approaches To Prospecting That Are Incredibly Relevant Right Now.
Where the “money” is right now and one counterintuitive approach 99% of your competitors haven’t thought of.
A thought process that smart companies utilized during the last recession that changed their results dramatically.
A philosophy American Express pioneered that could work wonders for you right now!
How to REALLY get on your prospect’s radar screen WITHOUT being gimmicky or insensitive.
Session II: Retooling Your Cold Calls.
3 phone scripts designed for prospecting during the pandemic. And yes, I’ll send you the templates.
3 voicemail scripts that are relevant to what your prospect’s are concerned with, right NOW. What? You’d like the templates? Done!
How to respond to a new wave of phone objections and stalls without being insensitive about it! And just for heck of it, we’ll have a little chat about what to say when someone gives you hell for prospecting “at a time like this”.
How to create “mental body armor” and avoid burnout!
Session III: How To Utilize Emails and LinkedIn In A Way That Adds Value.
Why emails crash and burn during times like these and what you can do IMMEDIATELY, to change that.
10 emails that have been created to help you communicate more effectively during Covid-19. Will I send you the templates? Hell to the YES!
A PDF With 10 Subject Lines
The hidden LinkedIn tactic that will make you a star with your network, NOW more than ever!
What you should do INSTEAD of putting endless hours into posting content.
10 LinkedIn templates that will help you stand out with your network.
Session IV: Creating A Prospecting Cadence That’s Helpful, Caring, and Incredibly Effective!
The 5 components of your cadence that MUST be adjusted during Covid-19
3, count ’em, 3, pre-made prospecting cadences, complete with templates, scripts, etc.
A tactic that creates anticipation for your next call, email, etc.
When?
Download it instantly and go at your own pace!
What’s Included?
(4) 60-75 Minute Prerecorded Training Sessions
(3) Phone Scripts
(3) Voicemail Scripts
(10) Email Templates
Bonus PDF With 10 Attention Getting Subject Lines
(10) LinkedIn Templates
Personalized Feedback After Each Session When You Hand In Your Homework Assignment.
Email Access To Paul Castain To Answer Any Course Related Questions
How Much?
$299
Click HERE to gain instant access!
