You Can Usually Judge A Relevant Email By The Subject Line (That's Why MOST Sales Emails AREN'T Opened!)

According to studies conducted by both ConstantContact and MailChimp, the average open rate for a cold email is between 14% to 23% depending on the industry.

Kind of sucky, no?

Here’s part of the reason why;

According to Convince and Convert, over a third of email recipients decide to click on email based solely on the subject line.

The other reason has to do with the preview text, but we’ll save that discussion for another day.

So here’s the million dollar question;

What can you do to capture someone’s attention in the subject line without having to become a professional copywriter?

Start by making it relevant to the recipient.

How do you do that?

Talk about something that they care about (Hint: it isn’t your company, widget, etc);

It should be something about them, their company, their challenges, their opportunities, their industry, etc.

The subject line, needs to show that there’s value in the email you want them to open!

The other thing you can do (in conjunction with leading with value is;

Use the recipient’s name in the subject line.

NEVER underestimate the power of using someone’s name, I mean, haven’t we all responded to the sound of our own name since we were born?

You can also use a “pattern interrupt” in the subject line by using a compelling question, using tasteful humor, and if you’re really careful;

A shocking statement!

So go back and take a look at your cold emails and make sure your subject line is all about the recipient;

And not YOU and your widget!

Would You Like 10 Subject Lines That Can Capture Your Dream Client’s Attention?

I’ve put together 10 Covid-19 appropriate cold email templates, subject lines, call to actions, as well as 25 tactics to help you get in front of more opportunities right now!

I’m going to share these resources next Thursday, June 11th, at our How To Write AWESOME Sales Emails webinar!

Here’s what I’m going to share;

25 tactics to get your sales emails opened, read, and responded to during Covid-19.

A Covid-19 specific messaging strategy that adds value while softening the “ask”.

10 subject lines that capture a decision maker’s attention. You’ll also get a bonus PDF.

10 different types of emails, that are appropriate to send during Covid-19. Oh, and I’m also going to send you the templates. You’re welcome!

How to use embedded emails to add a much needed human element to your emails.

One EPIC mistake, just about every sales rep makes, in the first sentence of an email.

10 call to actions that are more appropriate during the pandemic.

How to dramatically increase your response rate

When?

Next Thursday, June 11th, from 11:30 am to 12:30 pm EST and if you can’t join us live, I’ll send you the replay and all the extras listed below!

Here’s What You Get . . .

(1) 60 minute, online training session

Webinar replay in case your can’t join us live or you’d like to come back for seconds!

PDF with 10 subject lines

10 Covid-19 Appropriate Email Templates

PDF With 10 Softer Call To Actions

How Much?

$99

Paul Castain's Blog