Paul Castain's Blog

The Best Cold Calling Tip I’ve Been Leveraging!

Posted February 3, 2021

Before I tell you what it is, I want to ask you a question; Would you have been so quick to check out this blog post if I called it “My best networking tip”? Probably not but there’s no trickery afoot here. My best cold calling tip actually involves networking. Ready? Step up your LinkedIn … continue reading »

Modifying Your Sales Prospecting For This Phase Of The Pandemic.

Posted January 29, 2021

One of THE biggest mistakes that many reps made once the pandemic hit was failing to change up their prospecting approach. In this FREE sales lesson, we talk about how YOU can change up your messaging in a way that; Resonates with decision makers during the pandemic. Right click here to download this episode or … continue reading »

Why You’ve Been Getting Phone Objections

Posted January 20, 2021

When it comes to phone objections, we focus way too much on the symptoms and NOT the cause. The symptoms being the actual objections and the cause, well that’s what I want to talk to you about today. There are many things that increase the probability of a phone objection, here’s a partial list to … continue reading »

One Of The Things You Should Be Leveraging During The Pandemic

Posted January 19, 2021

If there’s one thing I’ve seriously over preached on this blog, it’s the importance of using “evidence” during the sales cycle. We use “evidence” to reduce and even eliminate; Doubt Fear Hesitation Skepticism Objections And thanks to Covid-19; Our deals are being stalled and in some cases, lost, because of; Doubt Fear Hesitation Skepticism Objections … continue reading »

Prospecting . . . 5 Ways To Improve Your Results During The Pandemic

Posted January 18, 2021

Prospecting during Covid-19 certainly has it’s challenges; Let’s talk about how you can modify your approach. There are 5 things that comprise your prospecting cadence and EVERY one of these has to be continually redone as we work our way through the pandemic! The question mark next to each component is your reminder to step … continue reading »

Phone Objections During The Pandemic . . .

Posted January 16, 2021

You call a potential client hoping to set an appointment and then it happens; They tell you they’re not interested or any variation of “Thanks, but no thanks”. Do you politely exit the call? Do you try to make another go at it and if so; How many “No’s” should we entertain before we politely … continue reading »

Prospecting During Uncertain Times

Posted January 12, 2021

“What should I say in a cold email right now?” “How can I get the attention of a decision maker who never answers the phone?” “What are some appropriate prospecting tactics my team can use during Covid-19?” “Where can I get my hands on some appropriate email and phone templates that show sensitivity to all … continue reading »

The Best Way To Deal With Phone Objections During The Pandemic

Posted December 23, 2020

I’ve always felt that the best way to deal with a phone objection is to avoid getting one in the first place. How does one do that, especially during a pandemic? Here’s a quick overview of why you’ve been encountering phone objections lately, and forgive me, but the world being in crisis isn’t the only … continue reading »

Paul Castain
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