The “10 Before 10” Prospecting Mindset!

Posted August 2, 2010

A few months ago Trish Bertuzzi from The Bridge Group commented on one of my blog posts and offered an idea that I wish I had thought of! She calls it “10 Before 10” and its simply a daily commitment of getting 10 calls in the bank, before 10 am each morning. I love this … continue reading »

45 Tips For The Aspiring Rock Star!

Posted June 24, 2010

So today is my birthday and I have reached the ripe old age of 45! Didn’t get me a present? No worries ’cause Uncle Paul has a present for you. I’ve put together 45 tips that I believe will help you become the rock star you set out to be. But wait there’s more. If … continue reading »

A Time Management Tale

Posted June 22, 2010

In sales, there are 3 main focal points of our business: 1) New Account Acquisition 2) Account Retention 3) Account Development But at the same time there’s all that fun administrative “stuff” such as emails, writing proposals, pre call planning, internal meetings etc that we need to have in place to support those 3 drivers. … continue reading »

Setting An Appointment . . . The Right Way!

Posted June 14, 2010

Happy Monday All! So imagine if you will, a sales rep pulling an “Indiana Jones” dodging gatekeepers, voice mails and even rejection. They get  to that moment when the prospect says “Sure. let’s meet”.  Damn, I’m excited for that rep just writing that, but I know something that isn’t so cool, its a moment when … continue reading »

Emails, Mindset & The Summertime Blues!

Posted May 24, 2010

I thought it was time for me to improve my game a bit and get out of my comfort zone so I decided to hit you with a very brief podcast to start your week. I have two very quick tips on how you can leverage a time when many sales people mentally check out.  … continue reading »

The Many Misunderstandings Of Cold Calling

Posted May 4, 2010

  There are certain topics that we all know to stay away from because history has shown us that people go from zero to nasty right quick. It’s the fun topics like religion or politics and now amongst the sales brethren its cold calling. I thought it might be interesting to “go there” today and … continue reading »

Fire The Gatekeepers!

Posted April 14, 2010

Just the mere fact that we refer to an assistant as a “gatekeeper” pre supposes a negative dynamic. One where we need to go around, go over and in some cases; plow through! Not sure if that lends itself to a collaborative relationship! Here’s something else to think about: Our first, continuing and lasting impression … continue reading »

Paul Castain
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