We've Connected Now Spam Me Already!

Posted May 12, 2014

Said nobody on a social network ever!  And yet . . . I think too many people think that an acceptance of an invite is an open invitation to . . . Opt them in for your newsletter. Send them salesy emails. Hit them up immediately to do business. Be helpful . . . not … continue reading »

There's Nothing "Social" About This Type Of "Social Selling"!

Posted March 20, 2014

I see it time and time again. Somebody sends an invite. It’s accepted and then . . . It’s quickly mistaken as a green light to . . . Spam, launch into infomercials or perhaps some implied opt in for newsletters and such. Please hang your head if you’re doing this because it’s really wrong … continue reading »

You Have The Right To Remain Silent But Why Would You?

Posted February 14, 2014

That’s the message I posted in our LinkedIn Sales Playbook community recently. We’re quickly becoming a society where people prefer to put their head down and remain silent instead of . . . Getting involved and interacting. And now the irony . . . This is happening every day on SOCIAL networking platforms. What’s SOCIAL … continue reading »

Your Social Network Is Completely Useless To You!

Posted January 31, 2014

That’s a ballsy statement but I still stand by it! It’s useless to you if you do what too many people are doing. Collecting names and doing NOTHING! No interacting No sharing No Commenting In fact nothing that would lead you to believe that the first word in Social Networking is. . . SOCIAL And … continue reading »

3 Steps To A Stronger Network

Posted October 14, 2013

We all know we should build a strong network but many are challenged with the “How?” part of the equation. Sure you’ve created a social networking profile ( I hope) or maybe you’re a die hard, traditional “networking events” type of dude/dudette but . . . What do you do to nurture and grow that … continue reading »

How To Build Your Army BEFORE You Need It!

Posted November 4, 2012

You and I don’t know what the future has in store for us. Life is funny like that and yet, many of us are so totally unprepared! I get lots of emails each week asking me for my best tip or even what I would do differently if I had the opportunity to have a … continue reading »

9 Ways Social Networking Is Misunderstood

Posted October 18, 2012

1)    Joining A Social Networking Platform And Then Hanging Out On The Sidelines: This one hits home with me because its how I quit both Linkedin and Twitter when I first started my “Castain 2.0” journey. I get this dopey “Alright I signed up now entertain me circus boy” vibe from people trying out social networking. … continue reading »

Moonlighting For Future Success

Posted August 25, 2012

Whether you know that you will be making a job change or starting your own business or you think you’re in a “Till death do us part” relationship, you need to listen to today’s podcast because . . . We’re going to talk about . . . How, When and Why you need to do … continue reading »

4.3 Billion Reasons To Add Social Networking To Your Sales Mix

Posted July 17, 2012

According to the latest report from Radicati Group, there are currently 2.7 billion social networking accounts worldwide and . . . That number is expected to jump to 4.3 billion worldwide by year end 2016. Social Networking isn’t some temporary trend folks . . . its here to stay and its growing quite rapidly in … continue reading »

How To Sell More Via Your Social Network

Posted July 15, 2012

You probably shouldn’t read today’s blog post because I’m certain it will disappoint you! If you are like most people, you are looking for some mega piece of awesome social networking advice like . . . “Do these 3 things and make money instantly” Or maybe you’re not really fixated on the word “instantly” and … continue reading »

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